1. Boutique-of-the-Week! Mary Jane’s, Park City, Utah

    What better time to feature a boutique than Holiday shopping season?  This week, we’re talking to owner Lori Harris over at Mary Jane’s, a designer clothing and shoe boutique in Park City, Utah who just so happens to carry little ol’ us! There’s also a St Louis, Missouri location!  

    MARY JANE'S SIGN

    Honeydew: When did you open?

    Lori: Park City Feb 2004, St Louis Feb 2008.

    Honeydew: What would you say was your biggest key to success?

    Lori: Continuing to change as the marketplace changes!

    Honeydew: Tell us a little about your shop!

    Lori: Our boutique is a women’s clothes, shoes and accessories boutique.  We sell quite a few intimates and it has been successful for gifts and for the traveler who wants something fun!

    Honeydew:  What is the overall ‘vibe’ in your shop?

    Lori: Our store has a 1960 fun and kitschy vibe, very “Down with Love”.  It harkens back to those Doris Day movies from the 1960s.

     Honeydew:  That totally shows in your cute pink & black logo!  So, what was the first moment you realized “Hey, I’m actually making this work!”

    Lori: I felt that it was working from day one.  Our store has always been fun.  There are days when I question what I am doing but then I have a customer tell me how great of a time they had in the store!

    Honeydew: What is your target customer & price-point? 

    Lori: We cater to women 18 – 45 and our price point ranges from $5 gifts up to $350 boots.  Our sweet spot is $100 - $199.

    Honeydew: Small business owners often get a lot of feedback from their regular customers.  What do your customers love about your store? What do your customers love about Honeydew Intimates specifically?

    Lori: Our customers love how they find brands and items that they can’t find in some of the department stores.  They also really enjoy the personalized service and that we know their style and bring them items that fit their style!  Our ladies love the Honeydew undies and sets because they aren’t what you find everywhere.  The rumba panties have been a staple in our stores for years!

    Honeydew: What is your personal favorite Honeydew Intimates item & why?

    Lori: I love the soft rayon & lace chemise & panties, I wear them as jammies every night!

    Honeydew:  Anything you’d like to tell Honeydew fans out there about yourself, your store, or just life itself?

    When you have something sexy under your clothes it is empowering.  It’s like having a secret!

    Honeydew:  Shhh!  We won’t tell :) 

    MARY JANE'S INTERIOR

    http://maryjanesshoes.com/

    Park City, UT (435) 645-7463

    St Louis, MO (314) 367-8867

  2. True & Co. Holiday Gift Guide

    We are delighted to be a part of True & Co.’s Holiday Gift Guide!  Check it out and you’ll find our sweet & retro ‘Enchanting’ styles (the romper is one of style expert Annabel Ly’s top picks!), our chic lace & modal ‘Emma Elegance’ bralette & hipster, and our best-selling microfiber panty!  Shop them all now!!

    True & Co Holiday Gift Guide

  3. FALL STRIPES

    Welcome to a brand new week!  What better way to ring it in than with a cozy new inspiration board?!  We’re all familiar with summer’s nautical stripes, but how about taking them in a warmer direction for the fall?  Here are some of our favorite items to add a little prep to your step this fall!  

    FALL STRIPES

    1.) 1717 Olive Striped Beanie @ Madewell   2.) Heartnote Striped Thermal Sweater @ Madewell  3.) L. Erickson Color-block Barrettes @ Franceluxe  4.) Assorted Stripe Bangles via Polyvore  5.) Striped iPhone Case via etsy  6.) Honeydew Intimates Skinny Chevron Over-the-Knee Socks  7.) Waves Bucket Bag via Need Supply Co.  8.) Honeydew Intimates “Zenith” Mitered Stripe Boyshort in Amulet  9.) Modern Stripe Tumbler @ West Elm  10.) Honeydew Intimates Wide Chevron Knee-High Socks  11.) Striped Infinity Scarf by PIYOYO

  4. FALL COLOR TREND: OXBLOOD

    Check out what the lovely and talented An Dyer over at ‘Haute Pink Pretty’ has to say about Honeydew’s trending color!!  

    You can get our Rayon & Lace Bralette in Red Velvet HERE, our Emma Elegance Lace Bralette in Jinx HERE, Modal Tank in Red Velvet or Jinx HERE!

    (Don’t forget to check out their matching panties! Just scroll down to ‘Related Items’ after clicking links above!!)

    HAUTE PINK PRETTY

  5. "WHIMSY" HAS ARRIVED!  A burst of fresh color in our warehouse!

    (Source: honeydewintimates.com)

  6. HALLOWEEN COSTUME MUST-HAVE

    RUMBA SPELL

  7. WE LOVE COLOR!!!

    Some new treats arrived at the Hdew HQ today!  What do you think of this sweet babydoll in juicy colors?

    Honeydew Colors

  8. Boutique-of-the-Week! Galatea, Hoboken, NJ

    GALATEA HEADER

    This week we’re shining the spotlight on Galatea Lingerie, in Hoboken, New Jersey!  In Greek mythology, Galatea is a maiden who was originally a statue carved by Pygmalion, and who was brought to life by Aphrodite in answer to the sculptor’s pleas (she must have been special!).  We caught up with Diane Stiglich to find out what makes Galatea such a local favorite among Hobokians, and what they will do to make their customers feel as coveted as Galatea herself!

    GALATEA EXTERIOR

    Honeydew: When did you open?  What was your key to success? 

    Diane: I’ve always loved lingerie even when my husband and I were both students I always had a fabulous lingerie collection! After graduate school I worked part time doing retail and window display. Then, I went back to teaching art.  When my previous boss came to visit, I told her I always had a fantasy of opening a lingerie store and I thought Hoboken could use one.  Six months later, she found a space and offered to back me!  I opened Galatea six weeks later in 1987.  I taught myself how to run the business, always keeping in mind to have a price point for every body and a variety of merchandise to fit everyone’s style and shape. 

    I knew Galatea would be a success because I don’t know of a store that has better customer service.  Over the last 24 years, we’ve seen our customers grow up, get married, have children, get divorced, become grandmothers, battle health problems, acquire pets, etc.  and they all know the name Galatea and to them it means love because they can come and hang out without pressure to buy something. Hoboken is a walking town and our customers are always showing off their Galatea. People constantly stop our customers and ask, “Where did you get that?” We are part of the fabric of the town and great word of mouth gets around.

    GALATEA INTERIOR

    Honeydew: Sounds like you are really a staple in the community! What is the overall vibe at the lovely Galatea?

    Diane: We are like a garden, so that we are always trying new things and we evolve with our customers in a very organic way. We have painted flowers and hearts on the wall, we put gold on the floors and our dressing rooms have bronze rose curtains.  We are constantly moving the merchandise around to make sure our product is highlighted in the best possible way. Galatea is a long and narrow space yet it seems quite large and a world unto itself.  Customers come to relax and take in the wonderful scents, see the amazing colors and touch the soft fabrics.  They know they can always find something here—for themselves or as a gift.  Also, we have what we dub “the man couch” for those who are afraid to venture beyond the door as their partners shop.  In addition to champagne Saturdays, we pretty much get our customers whatever they want!  We dress women from head to toe, from their underpinnings to hosiery, from silk chemises to tee shirts, with a perfume spritz. If we don’t have it in the store, we try to get it for them. Our best adornments are the lovely people that frequent Galatea!

    Honeydew: That is really sweet, your dedication really comes across!  Your last sentence is amazing…I’m sure your customers appreciate that sentiment :)

    Honeydew: What is your usual customer & price point?

    Diane: Every woman that shops here has their own unique taste and style.  Whether it’s a bra, a necklace or a pretty handcream, we help them find that thing that makes them, or their friend if it’s a gift, feel even more beautiful than they already are.  Our customers range in age from 18 to 85 and our price point runs from eight dollars to several hundred.

    Honeydew: What do your customers always tell you they love most about Galatea?  What do your customers love about Honeydew Intimates specifically?

    Diane: Our customers love the store because Galatea is interested in the unique. We touch on trend, but we are not married to it.  It’s really what makes our fabulous customers look great!  Honeydew is a a fun addition to our lingerie collection.  In addition to the great price points, the colors and prints are always fun in the chemises, bralettes, and underwear.  Our customers adore the rumba ruffle bralettes and ruffle panties, as well as the mesh boyshorts. These are our favorite item as well! The younger women in town can’t keep their hands off them and they make fantastic bachelorette gifts!!

    Honeydew:  Anything you’d like to tell Honeydew fans out there about yourself, your store, or just life itself? 

    Diane: We make sure everyone who comes into Galatea leaves feeling wonderful.  Alongside having the best bras and lingerie in town as well as great clothing, we will not let our customers leave in something that is ill-fitting or that doesn’t look amazing on them.  No one should ever buy anything that is “just ok” and in this economy, we make sure our customers are excited about their purchases.  We are known for being honest about what works and what doesn’t work on their bodies and they have learned to value our opinions.  We always say that we have the best customers in the world and we really do and that’s why we are still in business about to celebrate twenty-five years!!!

    Honeydew: We love that you carry Honeydew and we are delighted that you want us in your store and in your customers’ lingerie drawers!  We congratulate you on your success, here’s to 25 more years and beyond!! 

    http://www.galateastores.net/index.html

  9. 'Honey-BOO' - A Halloween Rumba Panty Sweepstakes

    BOO-ETTES!  Looking spooky & sexy never looked so good!!  Click HERE to be entered to win a FREE signature RUMBA PANTY to wear under your sexy costume this Halloween!  Happy haunting ;) 

    HONEY-BOO!

    (Source: facebook.com)

  10. Boutique-of-the-Week! Lulubelle, Carbondale, CO

    It’s Friiiiiday, time to go shopping this weekend!!  Those of you in Carbondale, CO are lucky enough to get to jet on over to lulubelle, a full clothing boutique that carries some wonderful Honeydew Intimates goodies to layer with their sportswear!  Afterall, a good outfit needs a good foundation underneath ;)  Check out what Lindsey has to say about this gorgeous space she’s made her own!

    Lulubelle Header

    Lulubelle Exterior

     

    Honeydew: When did you open, and what would you say was your biggest key to success?

    Lindsey: We opened in May 2010! My biggest key to success has been getting to know my clientele and getting involved in the community.

     Honeydew: When did you know that owning your own boutique was your calling? 

    Lindsey: There was a need in the community for a women’s boutique and after doing research knew that I could fulfill that need!

    Honeydew: What was the first moment you realized “Hey, I’m actually making this work!” 

    Lindsey: On my opening night, we had a huge outpouring from the community and there were hundreds of women piling in and there was such a line at the cash register!

    Honeydew: What is your personal favorite Honeydew Intimates item & why?

    Lindsey: The rayon bralettes and boy shorts.  They’re very comfortable and I feel great in them!

    Honeydew: Déja Vu!  Our rayon hipsters are our best-sellers!! 

    Lulubelle Interior

    http://www.lulubellecarbondale.com/

    https://www.facebook.com/pages/lulubelle-clothing