1. Boutique-of-the-Week! Bloomers, Arlington & Alexandria, Virginia



    This week we’re featuring Bloomers, a sweet boutique with two locations in both Arlington & Alexandria, Virginia!  Owner Kim took a moment to fill us in on how Bloomers, well…bloomed, into a flourishing flirtatious shop where you can pick up Honeydew, along with a ridiculously cute travel case for your bras!!


    Honeydew: When did you open? What would you say was your biggest key to success?

    Kim: November 2008.  Our key to success is offering a good product selection across multiple price points.

    Honeydew: When did you know that owning your own intimates boutique was your calling?

    Kim: About 8 years ago when I saw another similar decide to close up shop and I thought how I would do it differently based on a trip to Colorado to a similar store.

    Honeydew:  What is the overall ‘vibe’ in your shop? 

    Kim: Fun, friendly, cute, easy going.

    Honeydew: What was the first moment you realized “Hey, I’m actually making this work!” 

    Kim: After we made it through the first year when the recession began and was at its worst.

    Honeydew: What is your target customer & price-point? 

    Kim: Our target customer is women 30-up who simply want to go to a cute, comfortable place to get their basic underpinnings.  We are NOT a lingerie store.  We specialize in your basics but pretty and accessible.  We don’t have a target price point, but we do try to seek out items whereby the price point is accessible and competitive. 

    Honeydew: Small business owners often get a lot of feedback from their regular customers.  What do your customers love about your store? What do your customers love about Honeydew Intimates specifically? 

    Kim: Our customers lover our concept and love how easy going and available our products are.  Customers love Honeydew because they are cute, fun and a great price point!

    Honeydew: What is your personal favorite Honeydew Intimates item & why?

    Kim: I love the 436 undies in all the various colors!

    Honeydew:  Anything you’d like to tell Honeydew fans out there about yourself, your store, or just life itself?

    Kim: Come visit us at both locations!!  Just click on any of these photos to go to our website, http://shopbloomers.com !!


  2. Our Receptionist got hitched!! (She said ‘I dew!’)

    Jess & Matt Kiss

    Congratulations to our beautiful Receptionist, Jessica, on her beautiful wedding this past Saturday to her adorable husband Matthew!  The wedding was held at beautiful McCormick Home Ranch in Camarillo, California.  Her precious Husky, Wolfie, joined them as a cake topper!  So cute!!

    Jess & Matt Cake Topper

    Check out Honeydew Intimates’ fine mesh rumba hotshort, a fast-favorite among brides everywhere to wear under their gowns!!  It’s available in many colors, but it’s the perfect ‘something blue’!!  You can find the Rumba hotshort & bralette HERE!!

    Bridal Rumba

    Congrats, Jess!  We Love ya!

    xo The Dew Crew