1. Boutique-of-the-Week! Trashy Diva, New Orleans, LA

    TRASHY DIVA HEADER

    Trashy Diva started as a Vintage only boutique in 1996 in the vivacious city of New Orleans, Louisiana!  A year later, they launched their website and never looked back (except when they look back to the 50’s for inspiration and glamour)! 

    We interviewed them to find out what made them tick, and what makes their trashy divas coming back for more! 

    Honeydew: When did you open? What would you say was your biggest key to success?

    TD: Trashy Diva’s Lingerie boutique opened in 2006.  Our key to success is that we offer a wide variety of high quality lingerie with many classic aesthetics: retro, flirty and feminine, sultry and vampy.  We pride ourselves on our beautiful, classy lingerie from many acclaimed lingerie labels and designers.  We also carry real steel-boned corsets in our boutique which is something that is quite hard to come by.  Customers seek us out for our lovely corsets for which they can be fitted in the shop and learn all the details of corset wearing and care from women who actually wear corsets!

    Honeydew: That is so awesome!  We love historical lingerie here at Honeydew, what’s not to love?  So tell us, what made you want to include lingerie along with your Trashy Diva clothing line?

    TD: Adding the Trashy Diva Lingerie boutique really compliments our clothing line.  Ladies can come right to our lingerie store to find the perfect lingerie to complement their Trashy Diva dresses.  Because all the women who work the lingerie boutique wear Trashy Diva dresses on a daily basis, we are perfectly suited to help our customers find exactly what they need.  Since the beginning of the company, Trashy Diva has appealed to women who enjoy fashion that is classic and feminine, but never boring.  Now these women have a place to buy lingerie that maintains all those same characteristics. 


    TRASHY OMG!

    Honeydew:  What is the overall ‘vibe’ in your shop?

    TD: The overall vibe is a little retro and very flirty.  The entire feel of the shop is classy and celebratory of femininity!

    Honeydew: What was the first moment you realized “Hey, I’m actually making this work!”

    TD: The Trashy Diva company already had a loyal following when the lingerie boutique was introduced.  Customers love the classic, retro, but still modern, aesthetic that we represent.  Women love seeing that aesthetic recreated in our lingerie boutique.

    Honeydew: What is your target customer & price-point?

     TD: We have lingerie that is suitable for girls and women of all ages.  The same is true for the price-point of our items.  We literally have something for everyone!    

    Honeydew: Small business owners often get a lot of feedback from their regular customers.  What do your customers love about your store? What do your customers love about Honeydew Intimates specifically?

    TD: Our regular customers love Trashy Diva Lingerie because they know they will receive quality service and products.  We pride ourselves on the diversity of beautiful lingerie that we carry in the boutique.  Customers come to us to find something special that they can’t get just anywhere.  Our customers love the comfort and sweet but sexy style of Honeydew Intimates.  Everyone who tries on Honeydew lingerie proclaims how soft and comfortable the lingerie is. 

    Honeydew: What is your personal favorite Honeydew Intimates item & why? 

    TD: Right now we just adore the Emma Elegance Chemise.  It is so soft and sweet looking.  It’s the prefect little outfit to relax around the house in!

    Honeydew:  Anything you’d like to tell Honeydew fans out there about yourself, your store, or just life itself?

    TD: We think it’s important for women to know that lingerie isn’t just for special occasions but for everyday.  There’s nothing like wearing a gorgeous silk or lace lingerie set under clothing to feel completely feminine and fashionably pulled together.  Lingerie is the first step in creating a fashionable ensemble.  It also seems that many women think lingerie has to be impractical or uncomfortable.  That is very far from the truth.  Putting on a beautiful, well-fitted, bra and panty set under clothing, or slipping on a soft slip or silk robe after a long day is an instant mood-lifter.  Always remember that lingerie is for YOU!

    TRASHY DIVA SCREENSHOT

    www.trashydiva.com

  2. Boutique-of-the-Week! Dollhouse Bettie, San Francisco

    Dollhouse Bettie Header

    Happy Friday, Dewettes!!

    If you’re a lovely local to San Francisco, CA, head over to Dollhouse Bettie for infallible service and a fun frolic through the most alluring selection of vintage & vintage-style intimates!  From top-shelf glam to adorable every-day, Dollhouse Bettie will slip you into exactly the lingerie you’re looking for.  Check out what Michelle Metens has to say about her sweet boutique!

    Dollhouse Bettie Store

    Honeydew: When did you open? What would you say was your biggest key to success?

     Michelle: We started selling online in 2004 and opened our retail store in 2007; I think the biggest key to our success is staying true to our style in spite of the trends. One of our key philosophies is to provide beautiful and unique styles that are affordable for every day, and to always have a great selection of standout pieces for those times when you want something glamorous for a special occasion!

     Honeydew: When did you know that owning your own intimates boutique was your calling?

     Michelle: I never set out to one day own a lingerie boutique; it just kind of evolved! After years of performing on stage, I owned an abundance of costumes and vintage, and started selling them on eBay just to make room in the closet! From there it mushroomed into a full time online business with a special knack for sourcing and selling rare vintage dead-stock lingerie. When we opened our store in 2007 we expanded our product range to include new items and classic foundations. We still offer stunning authentic vintage in pristine condition.

     Honeydew: What is the overall ‘vibe’ in your shop?

     Michelle: Feminine, with homage to the classic glamour of the 1920s through the 1950s!

     Honeydew: What was the first moment you realized “Hey, I’m actually making this work!”

     Michelle: Opening the shop in 2007 was tough, not knowing that the country was already in a recession! But we won a Best of the Bay award in spring of 2008, and knew that we had hit on something unique that couldn’t be found elsewhere.

     Honeydew: What is your target customer & price-point?

     Michelle: Our customers range in age from 18 to 55, and are from all over the world. Haight-Ashbury is a travel destination in and of itself, so we see people from across the globe. Our price points range from moderate to high end so there is always something available, even for a young woman on a budget!

     Honeydew: Small business owners often get a lot of feedback from their regular customers. What do your customers love about your store? What do your customers love about Honeydew

    Intimates specifically?

     Michelle: We have a regular customer from Spain who travels to San Francisco every year. The last time she was in our store she said, “This is my favorite shop in the whole world.” That was amazing! Customers tell us they love the warm, welcoming environment, that it’s relaxed and makes them feel feminine just being there! Hands down customers love Honeydew fabrics! It’s hard not to be amazed and comment at how soft and luxurious they are. Once a customer touches it they are in love.

     Honeydew: What is your personal favorite Honeydew Intimates item & why?

     Michelle: The Enchanting Romper in Mojave, it’s such a fresh color and has amazing comfort. Once you put it on you don’t want to take it off! But I would have to say it’s a tie with the Scarlette panty in Anchor Blue - so sexy!! (check them out below!!)

    Dollhouse Bettie + Honeydew

    Honeydew: Anything you’d like to tell Honeydew fans out there about yourself, your store, or just life itself?

     Michelle: Beautiful lingerie is every woman’s secret weapon! The confidence you’ll gain from knowing you’re wearing something lovely underneath will add a smile to your face that just brightens the day.  http://www.dollhousebettie.com/