Trashy Diva started as a Vintage only boutique in 1996 in the vivacious city of New Orleans, Louisiana! A year later, they launched their website and never looked back (except when they look back to the 50’s for inspiration and glamour)!
We interviewed them to find out what made them tick, and what makes their trashy divas coming back for more!
Honeydew: When did you open? What would you say was your biggest key to success?
TD: Trashy Diva’s Lingerie boutique opened in 2006. Our key to success is that we offer a wide variety of high quality lingerie with many classic aesthetics: retro, flirty and feminine, sultry and vampy. We pride ourselves on our beautiful, classy lingerie from many acclaimed lingerie labels and designers. We also carry real steel-boned corsets in our boutique which is something that is quite hard to come by. Customers seek us out for our lovely corsets for which they can be fitted in the shop and learn all the details of corset wearing and care from women who actually wear corsets!
Honeydew: That is so awesome! We love historical lingerie here at Honeydew, what’s not to love? So tell us, what made you want to include lingerie along with your Trashy Diva clothing line?
TD: Adding the Trashy Diva Lingerie boutique really compliments our clothing line. Ladies can come right to our lingerie store to find the perfect lingerie to complement their Trashy Diva dresses. Because all the women who work the lingerie boutique wear Trashy Diva dresses on a daily basis, we are perfectly suited to help our customers find exactly what they need. Since the beginning of the company, Trashy Diva has appealed to women who enjoy fashion that is classic and feminine, but never boring. Now these women have a place to buy lingerie that maintains all those same characteristics.
Honeydew: What is the overall ‘vibe’ in your shop?
TD: The overall vibe is a little retro and very flirty. The entire feel of the shop is classy and celebratory of femininity!
Honeydew: What was the first moment you realized “Hey, I’m actually making this work!”
TD: The Trashy Diva company already had a loyal following when the lingerie boutique was introduced. Customers love the classic, retro, but still modern, aesthetic that we represent. Women love seeing that aesthetic recreated in our lingerie boutique.
Honeydew: What is your target customer & price-point?
TD: We have lingerie that is suitable for girls and women of all ages. The same is true for the price-point of our items. We literally have something for everyone!
Honeydew: Small business owners often get a lot of feedback from their regular customers. What do your customers love about your store? What do your customers love about Honeydew Intimates specifically?
TD: Our regular customers love Trashy Diva Lingerie because they know they will receive quality service and products. We pride ourselves on the diversity of beautiful lingerie that we carry in the boutique. Customers come to us to find something special that they can’t get just anywhere. Our customers love the comfort and sweet but sexy style of Honeydew Intimates. Everyone who tries on Honeydew lingerie proclaims how soft and comfortable the lingerie is.
Honeydew: What is your personal favorite Honeydew Intimates item & why?
TD: Right now we just adore the Emma Elegance Chemise. It is so soft and sweet looking. It’s the prefect little outfit to relax around the house in!
Honeydew: Anything you’d like to tell Honeydew fans out there about yourself, your store, or just life itself?
TD: We think it’s important for women to know that lingerie isn’t just for special occasions but for everyday. There’s nothing like wearing a gorgeous silk or lace lingerie set under clothing to feel completely feminine and fashionably pulled together. Lingerie is the first step in creating a fashionable ensemble. It also seems that many women think lingerie has to be impractical or uncomfortable. That is very far from the truth. Putting on a beautiful, well-fitted, bra and panty set under clothing, or slipping on a soft slip or silk robe after a long day is an instant mood-lifter. Always remember that lingerie is for YOU!