1. CHILL, BABY! - a Honeydew Inspiration Board!

    DEWETTES, THIS IS ONE. HOT. SUMMER.

    From the West Coast (currently 106º at the Dew HQ!) to the East Coast (brutal humidity!!), we are all feeling the heat! 

    The Dew Crew was inspired by the scorching temps to put together a frosty inspiration board of chilled aquas and frosty mints to keep our honeydew honeys from melting!  Grab a cucumber water and check out our Chilled Out Mix of Honeydew faves & finds (and don’t forget to hit up our online shop for these fresh picks below)!

    chill baby

    1.) Honeydew Intimates Sunflower Lace Bralette  2.)  MintRainbows Mint Bow Ring  3.) Malene Birger Soft Knit Jumper  4.) Essie Nail Polish in Mint Candy Apple  5.) Honeydew Intimates Rayon & Lace Thong 6.)  Honeydew Intimates Printed Lace & Modal Hipster  7.)  Kate Spade Carousel Bangle via Polyvore 8.)  Oasis Colorblock Maxi Skirt  9.) Mint Platforms via Pinterest  10.)  Fun Stuff Chevron iPhone Case via Urban Outfitters 11.) Urban Outfitters Panama Sunglasses 

  2. Boutique-of-the-Week! Arcella’s Retreat, Glenwood Springs, CO

    Arcella's

    Honeydew: When did you open? What would you say was your biggest key to success?

    Tami: Arcella’s opened in December 2007 right before everything in the economy took a tumble.  Being adaptable, listening to our customers, and always trying to do what is right for them has made us successful in our small community.

    Honeydew: When did you know that owning your own intimates boutique was your calling? 

    Tami: Arcella’s is named after my Grandmother, Arcella Richard and actually started as a “Relaxation Boutique” with bath and body products, heat wraps, candles etc.!  We were carrying some pajamas, slippers and nightgowns and customers were requesting lingerie.  I knew nothing about lingerie!  I slowly started adding lingerie to the mix and when the lingerie category was outselling our bath category I knew that was the direction we needed to go.

    Honeydew:  What is the overall ‘vibe’ in your shop?

    Tami: Because we started as a “Relaxation Boutique”  the vibe at Arcella’s is relaxing.  I try to make the shop appeal to all of the senses from the music playing in the background to the wonderful smell of our soaps and candles and the super soft lingerie from Honeydew!   It is a comfortable and sensual experience.

    Honeydew: What was the first moment you realized “Hey, I’m actually making this work! 

    Tami: We first realized we were making the business work when we were getting multiple referrals from our customers.  Nothing speaks more than unsolicited referrals!  We are so grateful for all our customers!

    Honeydew: What is your target customer & price-point? 

     Tami: Our target customers are women age 25-65.  We carry some less expensive lines, but are mid range for most of our products. We also get higher end statement pieces from time to time.

    Honeydew: Small business owners often get a lot of feedback from their regular customers.  What do your customers love about your store? What do your customers love about Honeydew Intimates specifically?

     Tami: Our customers most often tell us that the store smells so GOOD! I also hear that they like our selection, prices and that we are known for our great customer service.  The women in our area are very active and they love Honeydew because it is so soft and comfortable yet cute and feminine at the same time.

    Honeydew: What is your personal favorite Honeydew Intimates item & why?

     Tami: My personal favorite is the rayon & lace chemise.  They are all so soft, wearable and feminine!

     Honeydew:  Anything you’d like to tell Honeydew fans out there about yourself, your store, or just life itself?

    Tami: Since our business has evolved from a relaxation boutique to an intimates boutique, people often ask me how my Grandmother feels about having a lingerie store named after her…so I asked her… she busted out laughing - saying ” I’m not that old fashioned”!  Honeydew has been a very important part of our business, I am guessing one that my grandmother would have liked when she was a bit younger! We are thrilled to be representing the line in Glenwood Springs, CO.


    THANK YOU TAMI!!  Check out her facebook page HERE!

  3. Boutique-of-the-Week! J*girl Lingerie, Westlake Village, CA

    JGIRL HEADER

    This week’s star is J*Girl Lingerie, a sexy little place located in Westlake Village, CA!  Not only is this boutique adorable in person, but you can also shop online for your underthings!  Cute & convenient!  Check out owner Jodye Marder gushing about her lovely store (and we see why!!).

    Honeydew: When did you open? What would you say was your biggest key to success?

    J Girl: J Girl opened in April 2008!  Personalized customer service & truly caring about all our customers were my biggest keys to success. My employees have been a big part of the store too!

    Honeydew: When did you know that owning your own intimates boutique was your calling? 

    J Girl: When Jodye was in Italy in 2007, she wanted to recreate that same European small boutique in her own hometown of Westlake Village, CA.

    Honeydew:  What is the overall ‘vibe’ in your shop?

    J Girl: The store has a vibe as if you are going into our personal closet! From the light green & silver damask wallpaper to the big romantic chandelier. “Sexy doesn’t have to be a secret” :)  All women are beautiful from the inside out!

    J*GIRL LINGERIE

    Honeydew: What was the first moment you realized “Hey, I’m actually making this work!”

    J Girl: Jodye knew that she made this store “work” when she opened it in a recession and it’s only increased in sales each year!  The store’s customers are constantly coming back for more!

    Honeydew: What is your target customer & price-point?

    J Girl:  J Girl’s target customers are girls young and old!  We have teenagers coming in to grown women.  We also have men coming in to buy for their significant other!  J Girl carries something for everyone’s budget! 

    Honeydew: Small business owners often get a lot of feedback from their regular customers.  What do your customers love about your store? What do your customers love about Honeydew Intimates specifically?

    J Girl: J Girl customers love our customer service and the girls who work at the store!  J Girl is always getting in new and unique items!  Our customers love Honeydew because its fun, flirty, comfortable, and priced right! 

    Honeydew: What is your personal favorite Honeydew Intimates item & why?

    J Girl:  Jodye’s personal favorite Honeydew Intimates item is the Rayon & Lace Bralette and matching Boyshort!  They come in all different colors and prints!

    Honeydew:  Anything you’d like to tell Honeydew fans out there about yourself, your store, or just life itself?

    J Girl: Jodye’s motto at J Girl is “Sexy doesn’t have to be a secret!”

    Honeydew:  We couldn’t agree more!!!  Click here for map & directions, & here to check out their website!  We Love you, J*Girl!  Thanks for loving us back!

  4. FEATURED!! Honeydew in US Weekly!!

    US WEEKLY FEATURE

    Hey Dewettes!!  Check out our brand-new “Cutie” Bralette, featured on page 63 in this week’s US Weekly!!  Go pick up your copy today to check it out!!  Click the image to buy it on our site, and because we love our fans, enter code  hdusw10  for a 10% discount off the whole “Cutie” group!!!!  

    Cutie Bralette

    (Source: US Weekly)

  5. SHE LOVES US! She really loves us! (…and boy do we love her back!)

    Sweet-as-can-be blogger Belle Alexander at 'The Fashionable Gal'  blog has reviewed a few gems from our Spring 2012 line, and it’s shimmering with praise.  Belle tried our “Aurora” bralette & hipster (hipster coming soon!) & our “Enchanting” chemise & hipster and loved them all!  Check out her review here!  

    Aurora

    Enchanting

    Thanks Belle!

    xo The Dew Crew

  6. Check out Madewell’s “Labels we Love” feature on Honeydew Intimates!!!
A flower of fierce finds from Honeydew!  Don’t these colors make you fiend for Spring & Summer?!  Which color is your fave?
    High Res

    Check out Madewell’s “Labels we Love” feature on Honeydew Intimates!!!

    A flower of fierce finds from Honeydew!  Don’t these colors make you fiend for Spring & Summer?!  Which color is your fave?