Some new treats arrived at the Hdew HQ today!  What do you think of this sweet babydoll in juicy colors?

    Honeydew Colors

  2. Boutique-of-the-Week! Galatea, Hoboken, NJ


    This week we’re shining the spotlight on Galatea Lingerie, in Hoboken, New Jersey!  In Greek mythology, Galatea is a maiden who was originally a statue carved by Pygmalion, and who was brought to life by Aphrodite in answer to the sculptor’s pleas (she must have been special!).  We caught up with Diane Stiglich to find out what makes Galatea such a local favorite among Hobokians, and what they will do to make their customers feel as coveted as Galatea herself!


    Honeydew: When did you open?  What was your key to success? 

    Diane: I’ve always loved lingerie even when my husband and I were both students I always had a fabulous lingerie collection! After graduate school I worked part time doing retail and window display. Then, I went back to teaching art.  When my previous boss came to visit, I told her I always had a fantasy of opening a lingerie store and I thought Hoboken could use one.  Six months later, she found a space and offered to back me!  I opened Galatea six weeks later in 1987.  I taught myself how to run the business, always keeping in mind to have a price point for every body and a variety of merchandise to fit everyone’s style and shape. 

    I knew Galatea would be a success because I don’t know of a store that has better customer service.  Over the last 24 years, we’ve seen our customers grow up, get married, have children, get divorced, become grandmothers, battle health problems, acquire pets, etc.  and they all know the name Galatea and to them it means love because they can come and hang out without pressure to buy something. Hoboken is a walking town and our customers are always showing off their Galatea. People constantly stop our customers and ask, “Where did you get that?” We are part of the fabric of the town and great word of mouth gets around.


    Honeydew: Sounds like you are really a staple in the community! What is the overall vibe at the lovely Galatea?

    Diane: We are like a garden, so that we are always trying new things and we evolve with our customers in a very organic way. We have painted flowers and hearts on the wall, we put gold on the floors and our dressing rooms have bronze rose curtains.  We are constantly moving the merchandise around to make sure our product is highlighted in the best possible way. Galatea is a long and narrow space yet it seems quite large and a world unto itself.  Customers come to relax and take in the wonderful scents, see the amazing colors and touch the soft fabrics.  They know they can always find something here—for themselves or as a gift.  Also, we have what we dub “the man couch” for those who are afraid to venture beyond the door as their partners shop.  In addition to champagne Saturdays, we pretty much get our customers whatever they want!  We dress women from head to toe, from their underpinnings to hosiery, from silk chemises to tee shirts, with a perfume spritz. If we don’t have it in the store, we try to get it for them. Our best adornments are the lovely people that frequent Galatea!

    Honeydew: That is really sweet, your dedication really comes across!  Your last sentence is amazing…I’m sure your customers appreciate that sentiment :)

    Honeydew: What is your usual customer & price point?

    Diane: Every woman that shops here has their own unique taste and style.  Whether it’s a bra, a necklace or a pretty handcream, we help them find that thing that makes them, or their friend if it’s a gift, feel even more beautiful than they already are.  Our customers range in age from 18 to 85 and our price point runs from eight dollars to several hundred.

    Honeydew: What do your customers always tell you they love most about Galatea?  What do your customers love about Honeydew Intimates specifically?

    Diane: Our customers love the store because Galatea is interested in the unique. We touch on trend, but we are not married to it.  It’s really what makes our fabulous customers look great!  Honeydew is a a fun addition to our lingerie collection.  In addition to the great price points, the colors and prints are always fun in the chemises, bralettes, and underwear.  Our customers adore the rumba ruffle bralettes and ruffle panties, as well as the mesh boyshorts. These are our favorite item as well! The younger women in town can’t keep their hands off them and they make fantastic bachelorette gifts!!

    Honeydew:  Anything you’d like to tell Honeydew fans out there about yourself, your store, or just life itself? 

    Diane: We make sure everyone who comes into Galatea leaves feeling wonderful.  Alongside having the best bras and lingerie in town as well as great clothing, we will not let our customers leave in something that is ill-fitting or that doesn’t look amazing on them.  No one should ever buy anything that is “just ok” and in this economy, we make sure our customers are excited about their purchases.  We are known for being honest about what works and what doesn’t work on their bodies and they have learned to value our opinions.  We always say that we have the best customers in the world and we really do and that’s why we are still in business about to celebrate twenty-five years!!!

    Honeydew: We love that you carry Honeydew and we are delighted that you want us in your store and in your customers’ lingerie drawers!  We congratulate you on your success, here’s to 25 more years and beyond!! 


  3. 'Honey-BOO' - A Halloween Rumba Panty Sweepstakes

    BOO-ETTES!  Looking spooky & sexy never looked so good!!  Click HERE to be entered to win a FREE signature RUMBA PANTY to wear under your sexy costume this Halloween!  Happy haunting ;) 


    (Source: facebook.com)

  4. Honeydew Intimates Featured on Rue La La’s ‘Curated Intimates’ Event Cover!!

    Rue La La is running a ‘Curated Intimates’ event…and guess who was chosen to represent the event on the cover?!  That’s right!  Yours Dewly! ;)  Our best-selling ‘Buttoned Up’ push-up bra & matching hipster are front & center!  Get your own set in any lovely color HERE!

    Rue La La Feature

    (Source: ruelala.com)

  5. RUMBA MANIA!!!!

    Happy Sunday Fun-day Dewettes!  To celebrate Honeydew Intimates’ 10th Anniversary, our signature rumba panty is 33% off!!  Snatch some up to wear under your Halloween costume or your favorite party dresses this Holiday Season!!  Happy shopping!!


  6. Honeydew + Madewell = LOVE

    It’s Friday!  What better way to end a busy week than with some GREAT Honeydew news?!

    The Dew Crew is thrilled to announce that we’re launching an exclusive line for Madewell, known for their sophisticated quirk & fun color combinations (something we’re known for too!).

    Check out the Apparel News article about it HERE!!



  7. Boutique-of-the-Week! Freudian Slip, Eugene, Oregon

    Happy Friday, Dewettes!!  Our ‘Boutique-of-the-Week’ is the cleverly-named shop, Freudian Slip, located in beautiful Eugene, Oregon!  Check out what owner Lisa Lindquist has to say about Honeydew, mannequins, and her strong supportive community!

    Freudian Slip Boutique

    Honeydew: When did you open? What would you say was your biggest key to success?

     Lisa: Freudian Slip opened in October of 2004, so next month we’ll be celebrating our 8th anniversary!  I think one of the keys to success is empathy. We have customers of different sizes and shapes, who are at different stages in life and have different special occasions throughout the year. Our customers are shopping for honeymoons, anniversaries, vacations and date nights, as well as basic but pretty bras for wearing every day. This means a different selection for every customer, even though what they are looking for is lingerie that is beautiful, functional and flattering!

     Honeydew: When did you know that owning your own intimates boutique was your calling? 

     Lisa: I’ve loved lingerie for as long as I can remember, and my interest in fashion predates my memories: my mom says I wanted to start ballet lessons at age three because I wanted a tutu! Many years later, after working in various positions in sales, customer service, advertising and communications, I realized I was ready to start my own business. My education and prior career experiences were critical to my success, but there was – and still is – always more to learn.

     Honeydew: What was the first moment you realized “Hey, I’m actually making this work!”

     Lisa: It was a couple years after opening that I realized I was making it work. You take this incredible leap, opening a business.  Hopefully, you’ve done a good job with your research and planning, but you just don’t know how things are going to work out.  It’s terrifying and exhilarating to go for it, and hope your community will support your dream.

     Honeydew: What is your target customer & price-point? 

     Lisa: We carry a range of designers and price points to appeal to women who love beautiful lingerie and loungewear, whether they’re 17 or 71.

    Honeydew: Small business owners often get a lot of feedback from their regular customers.  What do your customers love about your store? What do your customers love about Honeydew Intimates specifically?

     Lisa: Our customers shop with us for our selection and customer service. We have many Honeydew fans who love Honeydew for the cute styles and fabulous color combinations!

    Honeydew: What is your personal favorite Honeydew Intimates item & why?

     Lisa: Currently, my favorite Honeydew collection is Emma Elegance. All of the pieces are fantastic: the bralette, chemise and boyshort. The lace is so soft, the styles are flattering and the color combinations are lovely!

    Honeydew:  Anything you’d like to tell Honeydew fans out there about yourself, your store, or just life itself?

     Lisa: There’s a motto we like: don’t postpone joy. Whether that means buying pretty Honeydew lingerie, or applying to grad school, opening your own business or something entirely different, we hope it means you’re being inspired, working hard and celebrating your successes!

     Honeydew: That is a GREAT motto to live by, Lisa!  Many boutiques who’ve made their way into the hearts of their local communities have special events or traditions that are really indicative of their locale & community.  Do you have any unique traditions at Freudian Slip?  

     Lisa: One fun thing we do on Facebook is to feature our mannequin Brigitte out and about wearing different lingerie. Each month she appears in something and some place new, and our Facebook fans can win a gift card by identifying where she is and what she’s wearing.  She was in Honeydew last summer in the photo attached, and we think we’ll see her in Honeydew again this fall!

    Honeydew:  We love this - we have our own mannequin here too, her name is Susie!!  We dress her in a favorite new piece every upcoming season, which just so happens to be your favorite Emma Elegance chemise, Lisa!  We congratulate you on your success and your ability to fulfill your own motto; “don’t postpone joy”.   

    Brigitte & Susie



  8. Part of the Honeydew Family; Loren Stewart Jewelry!

    Hi Dewettes!

    Exciting news!  One of Honeydew’s near & dear has her own line of fantastic jewelry and it’s been picked up at Barney’s New York!  Check it out HERE!

    Loren Stewart is “elegant anti-conformist” combining a high-end and street attitude in it’s overall narrative. Their current line @ Barney’s NY features arrowheads, elegant geometric shapes, and sleek lines evoking a modern tribal feel. Show her some love!

    Loren Stewart

    1.) Silver & Gold Byzantine Arrowhead Pendant Necklace  2.) Gold Neolithic Arrowhead Stud Earrings  3.) Silver Skinni Ring  4.) Gold Long Rod Earrings  5.) Silver Byzantine Arrowhead Stud Earrings  6.) Silver Three-Bar Cuff Ring  7.) Silver Arrow Stud Earrings


  9. Honeydew; Madewell’s ‘Labels We Love’ Fall 2012!!

    Happy Friday lovely dew-drops!!

    We are thrilled to be chosen AGAIN as one of Madewell’s ‘Labels we Love’ to be featured in their NEW Fall 2012 Catalogue!  Check us out and ALWAYS check madewell.com for new colors as these items are exclusively Madewell!

    Madewell Loves Honeydew

  10. No.9 - a Honeydew Inspiration Board!

    Many of our Dewettes are back to school this week!  In honor of our bookworm babes, we’ve put together this wicked-awesome 'back to school' mood board, featuring some of our NEW favorite Fall 2012 items!

    Our Fall line took a little detour through the woods and stumbled upon a book of spells, and we conjured up a line more potent than No.9!  Check out the links below to score these sweet new treats!

    NO. 9

    1.) Honeydew Intimates Dot Mesh Bralette @ Madewell 2.) Van Cleef and Arpels Clover Necklace  3.) Gold Cuff via Polyvore  4.) OPI Nail Laquer in Ski Teal We Drop  5.) Honeydew Intimates Mad About Plaid fine mesh chemise in Jinx/Voodew  6.) Honeydew Intimates Claudia Hipster in Hex/Jinx (color coming soon!!!)  7.) Honeydew Intimates Emily Hipster in Voodew/Black (color coming soon!!!)