1. Honeydew Intimates Featured on Rue La La’s ‘Curated Intimates’ Event Cover!!

    Rue La La is running a ‘Curated Intimates’ event…and guess who was chosen to represent the event on the cover?!  That’s right!  Yours Dewly! ;)  Our best-selling ‘Buttoned Up’ push-up bra & matching hipster are front & center!  Get your own set in any lovely color HERE!

    Rue La La Feature

    (Source: ruelala.com)

  2. Honeydew; Madewell’s ‘Labels We Love’ Fall 2012!!

    Happy Friday lovely dew-drops!!

    We are thrilled to be chosen AGAIN as one of Madewell’s ‘Labels we Love’ to be featured in their NEW Fall 2012 Catalogue!  Check us out and ALWAYS check madewell.com for new colors as these items are exclusively Madewell!

    Madewell Loves Honeydew

  3. Boutique-of-the-Week! J*girl Lingerie, Westlake Village, CA


    This week’s star is J*Girl Lingerie, a sexy little place located in Westlake Village, CA!  Not only is this boutique adorable in person, but you can also shop online for your underthings!  Cute & convenient!  Check out owner Jodye Marder gushing about her lovely store (and we see why!!).

    Honeydew: When did you open? What would you say was your biggest key to success?

    J Girl: J Girl opened in April 2008!  Personalized customer service & truly caring about all our customers were my biggest keys to success. My employees have been a big part of the store too!

    Honeydew: When did you know that owning your own intimates boutique was your calling? 

    J Girl: When Jodye was in Italy in 2007, she wanted to recreate that same European small boutique in her own hometown of Westlake Village, CA.

    Honeydew:  What is the overall ‘vibe’ in your shop?

    J Girl: The store has a vibe as if you are going into our personal closet! From the light green & silver damask wallpaper to the big romantic chandelier. “Sexy doesn’t have to be a secret” :)  All women are beautiful from the inside out!


    Honeydew: What was the first moment you realized “Hey, I’m actually making this work!”

    J Girl: Jodye knew that she made this store “work” when she opened it in a recession and it’s only increased in sales each year!  The store’s customers are constantly coming back for more!

    Honeydew: What is your target customer & price-point?

    J Girl:  J Girl’s target customers are girls young and old!  We have teenagers coming in to grown women.  We also have men coming in to buy for their significant other!  J Girl carries something for everyone’s budget! 

    Honeydew: Small business owners often get a lot of feedback from their regular customers.  What do your customers love about your store? What do your customers love about Honeydew Intimates specifically?

    J Girl: J Girl customers love our customer service and the girls who work at the store!  J Girl is always getting in new and unique items!  Our customers love Honeydew because its fun, flirty, comfortable, and priced right! 

    Honeydew: What is your personal favorite Honeydew Intimates item & why?

    J Girl:  Jodye’s personal favorite Honeydew Intimates item is the Rayon & Lace Bralette and matching Boyshort!  They come in all different colors and prints!

    Honeydew:  Anything you’d like to tell Honeydew fans out there about yourself, your store, or just life itself?

    J Girl: Jodye’s motto at J Girl is “Sexy doesn’t have to be a secret!”

    Honeydew:  We couldn’t agree more!!!  Click here for map & directions, & here to check out their website!  We Love you, J*Girl!  Thanks for loving us back!