1. Boutique-of-the-Week! J*girl Lingerie, Westlake Village, CA

    JGIRL HEADER

    This week’s star is J*Girl Lingerie, a sexy little place located in Westlake Village, CA!  Not only is this boutique adorable in person, but you can also shop online for your underthings!  Cute & convenient!  Check out owner Jodye Marder gushing about her lovely store (and we see why!!).

    Honeydew: When did you open? What would you say was your biggest key to success?

    J Girl: J Girl opened in April 2008!  Personalized customer service & truly caring about all our customers were my biggest keys to success. My employees have been a big part of the store too!

    Honeydew: When did you know that owning your own intimates boutique was your calling? 

    J Girl: When Jodye was in Italy in 2007, she wanted to recreate that same European small boutique in her own hometown of Westlake Village, CA.

    Honeydew:  What is the overall ‘vibe’ in your shop?

    J Girl: The store has a vibe as if you are going into our personal closet! From the light green & silver damask wallpaper to the big romantic chandelier. “Sexy doesn’t have to be a secret” :)  All women are beautiful from the inside out!

    J*GIRL LINGERIE

    Honeydew: What was the first moment you realized “Hey, I’m actually making this work!”

    J Girl: Jodye knew that she made this store “work” when she opened it in a recession and it’s only increased in sales each year!  The store’s customers are constantly coming back for more!

    Honeydew: What is your target customer & price-point?

    J Girl:  J Girl’s target customers are girls young and old!  We have teenagers coming in to grown women.  We also have men coming in to buy for their significant other!  J Girl carries something for everyone’s budget! 

    Honeydew: Small business owners often get a lot of feedback from their regular customers.  What do your customers love about your store? What do your customers love about Honeydew Intimates specifically?

    J Girl: J Girl customers love our customer service and the girls who work at the store!  J Girl is always getting in new and unique items!  Our customers love Honeydew because its fun, flirty, comfortable, and priced right! 

    Honeydew: What is your personal favorite Honeydew Intimates item & why?

    J Girl:  Jodye’s personal favorite Honeydew Intimates item is the Rayon & Lace Bralette and matching Boyshort!  They come in all different colors and prints!

    Honeydew:  Anything you’d like to tell Honeydew fans out there about yourself, your store, or just life itself?

    J Girl: Jodye’s motto at J Girl is “Sexy doesn’t have to be a secret!”

    Honeydew:  We couldn’t agree more!!!  Click here for map & directions, & here to check out their website!  We Love you, J*Girl!  Thanks for loving us back!

  2. Boutique-of-the-Week! Bloomers, Arlington & Alexandria, Virginia

    BLOOMERS HEADER

    BLOOMERS 1

    This week we’re featuring Bloomers, a sweet boutique with two locations in both Arlington & Alexandria, Virginia!  Owner Kim took a moment to fill us in on how Bloomers, well…bloomed, into a flourishing flirtatious shop where you can pick up Honeydew, along with a ridiculously cute travel case for your bras!!

    BRA BAGS

    Honeydew: When did you open? What would you say was your biggest key to success?

    Kim: November 2008.  Our key to success is offering a good product selection across multiple price points.


    Honeydew: When did you know that owning your own intimates boutique was your calling?

    Kim: About 8 years ago when I saw another similar decide to close up shop and I thought how I would do it differently based on a trip to Colorado to a similar store.

    Honeydew:  What is the overall ‘vibe’ in your shop? 

    Kim: Fun, friendly, cute, easy going.

    Honeydew: What was the first moment you realized “Hey, I’m actually making this work!” 

    Kim: After we made it through the first year when the recession began and was at its worst.

    Honeydew: What is your target customer & price-point? 

    Kim: Our target customer is women 30-up who simply want to go to a cute, comfortable place to get their basic underpinnings.  We are NOT a lingerie store.  We specialize in your basics but pretty and accessible.  We don’t have a target price point, but we do try to seek out items whereby the price point is accessible and competitive. 

    Honeydew: Small business owners often get a lot of feedback from their regular customers.  What do your customers love about your store? What do your customers love about Honeydew Intimates specifically? 

    Kim: Our customers lover our concept and love how easy going and available our products are.  Customers love Honeydew because they are cute, fun and a great price point!

    Honeydew: What is your personal favorite Honeydew Intimates item & why?

    Kim: I love the 436 undies in all the various colors!

    Honeydew:  Anything you’d like to tell Honeydew fans out there about yourself, your store, or just life itself?

    Kim: Come visit us at both locations!!  Just click on any of these photos to go to our website, http://shopbloomers.com !!

    BLOOMERS OUTSIDE

  3. Our Receptionist got hitched!! (She said ‘I dew!’)

    Jess & Matt Kiss

    Congratulations to our beautiful Receptionist, Jessica, on her beautiful wedding this past Saturday to her adorable husband Matthew!  The wedding was held at beautiful McCormick Home Ranch in Camarillo, California.  Her precious Husky, Wolfie, joined them as a cake topper!  So cute!!

    Jess & Matt Cake Topper

    Check out Honeydew Intimates’ fine mesh rumba hotshort, a fast-favorite among brides everywhere to wear under their gowns!!  It’s available in many colors, but it’s the perfect ‘something blue’!!  You can find the Rumba hotshort & bralette HERE!!

    Bridal Rumba

    Congrats, Jess!  We Love ya!

    xo The Dew Crew