Rue La La is running a ‘Curated Intimates’ event…and guess who was chosen to represent the event on the cover?!  That’s right!  Yours Dewly! ;)  Our best-selling ‘Buttoned Up’ push-up bra & matching hipster are front & center!  Get your own set in any lovely color HERE!

(Source: ruelala.com)

Helloooo Leslie Mann!!  Looking gorgeous in our best-selling 8436 chemise (even while brushing your teeth) on the newly-released poster for Universal’s This is 40 !  This (kind-of) sequel follows Pete and Debbie (Paul Rudd & Leslie Mann) a few years after the events of Knocked Up!

Check it out this Christmas, and get our 8436 in a bunch of great colors HERE!!

(Source: universalpictures.com)

Happy Sunday Fun-day Dewettes!  To celebrate Honeydew Intimates’ 10th Anniversary, our signature rumba panty is 33% off!!  Snatch some up to wear under your Halloween costume or your favorite party dresses this Holiday Season!!  Happy shopping!!

It’s Friday!  What better way to end a busy week than with some GREAT Honeydew news?!

The Dew Crew is thrilled to announce that we’re launching an exclusive line for Madewell, known for their sophisticated quirk & fun color combinations (something we’re known for too!).

Check out the Apparel News article about it HERE!!

www.madewell.com

Happy Tuesday, Dewettes!  

Even though it’s still hot hot hot outside here at the Dew HQ, It’s mid-September, and we’re pining for Autumnal colors of pale blush, toasted peach, ripe plum, & deep merlot.  These colors are soft enough to wear late summer, yet toasty warm and perfect for the Fall!  This makes for great layering options and will help ease into the season without completely sacrificing your summer creams & peaches!

1.) Camellia Lace Bralette in Mauve Wine (color coming soon) at Urban Outfitters  2.) Headdress Necklace by Beau & Arrow 3.) Floral Printed Lace Triangle Bralette 4.) Stand-Collar Drawstring Boyfriend Coat 5.)  Honeydew Intimates signature Modal Boyshort in Red Velvet 6.)  Le Metier de Beauté Nail Lacquer in Ken’s Bodacious Bordeaux 7.)  Yves Saint Laurent Lipgloss in Golden Gloss 8.)  Platform Mary Janes in Red Wine  9.)  River Island Velvet High-Waisted Short 10.)  Vintage Lace Peter-Pan Collar Sweater  11.) Honeydew Intimates Dot Mesh Hipster in Pansy  12.) Dion Lee Two-Tone Jersey Tank 13.) Honeydew Intimates Enchanting Modal & Lace Hipster in Sandstone 14.) Jeane Blush Rock Me Cutout Sweater

Happy Friday, Dewettes!!  Our ‘Boutique-of-the-Week’ is the cleverly-named shop, Freudian Slip, located in beautiful Eugene, Oregon!  Check out what owner Lisa Lindquist has to say about Honeydew, mannequins, and her strong supportive community!

Honeydew: When did you open? What would you say was your biggest key to success?

 Lisa: Freudian Slip opened in October of 2004, so next month we’ll be celebrating our 8^th anniversary!  I think one of the keys to success is empathy. We have customers of different sizes and shapes, who are at different stages in life and have different special occasions throughout the year. Our customers are shopping for honeymoons, anniversaries, vacations and date nights, as well as basic but pretty bras for wearing every day. This means a different selection for every customer, even though what they are looking for is lingerie that is beautiful, functional and flattering!

 Honeydew: When did you know that owning your own intimates boutique was your calling? 

 Lisa: I’ve loved lingerie for as long as I can remember, and my interest in fashion predates my memories: my mom says I wanted to start ballet lessons at age three because I wanted a tutu! Many years later, after working in various positions in sales, customer service, advertising and communications, I realized I was ready to start my own business. My education and prior career experiences were critical to my success, but there was – and still is – always more to learn.

 Honeydew: What was the first moment you realized “Hey, I’m actually making this work!”

 Lisa: It was a couple years after opening that I realized I was making it work. You take this incredible leap, opening a business.  Hopefully, you’ve done a good job with your research and planning, but you just don’t know how things are going to work out.  It’s terrifying and exhilarating to go for it, and hope your community will support your dream.

 Honeydew: What is your target customer & price-point? 

 Lisa: We carry a range of designers and price points to appeal to women who love beautiful lingerie and loungewear, whether they’re 17 or 71.

Honeydew: Small business owners often get a lot of feedback from their regular customers.  What do your customers love about your store? What do your customers love about Honeydew Intimates specifically?

 Lisa: Our customers shop with us for our selection and customer service. We have many Honeydew fans who love Honeydew for the cute styles and fabulous color combinations!

Honeydew: What is your personal favorite Honeydew Intimates item & why?

 Lisa: Currently, my favorite Honeydew collection is Emma Elegance. All of the pieces are fantastic: the bralette, chemise and boyshort. The lace is so soft, the styles are flattering and the color combinations are lovely!

Honeydew:  Anything you’d like to tell Honeydew fans out there about yourself, your store, or just life itself?

 Lisa: There’s a motto we like: don’t postpone joy. Whether that means buying pretty Honeydew lingerie, or applying to grad school, opening your own business or something entirely different, we hope it means you’re being inspired, working hard and celebrating your successes!

 Honeydew: That is a GREAT motto to live by, Lisa!  Many boutiques who’ve made their way into the hearts of their local communities have special events or traditions that are really indicative of their locale & community.  Do you have any unique traditions at Freudian Slip?  

 Lisa: One fun thing we do on Facebook is to feature our mannequin Brigitte out and about wearing different lingerie. Each month she appears in something and some place new, and our Facebook fans can win a gift card by identifying where she is and what she’s wearing.  She was in Honeydew last summer in the photo attached, and we think we’ll see her in Honeydew again this fall!

Honeydew:  We love this - we have our own mannequin here too, her name is Susie!!  We dress her in a favorite new piece every upcoming season, which just so happens to be your favorite Emma Elegance chemise, Lisa!  We congratulate you on your success and your ability to fulfill your own motto; “don’t postpone joy”.   

http://www.shopfreudianslip.com/

https://www.facebook.com/pages/Freudian-Slip/74607080621 

Check it out!  Chloë Grace Moretz looks lovely, comfy (and TOUGH) in our signature rainbow rumba tutu panty!

Get a pair for yourself HERE!  Want a set?  There’s a matching bralette HERE!

(Source: chloemoretz.com)

Hi Dewettes!

Exciting news!  One of Honeydew’s near & dear has her own line of fantastic jewelry and it’s been picked up at Barney’s New York!  Check it out HERE!

Loren Stewart is “elegant anti-conformist” combining a high-end and street attitude in it’s overall narrative. Their current line @ Barney’s NY features arrowheads, elegant geometric shapes, and sleek lines evoking a modern tribal feel. Show her some love!

1.) Silver & Gold Byzantine Arrowhead Pendant Necklace  2.) Gold Neolithic Arrowhead Stud Earrings  3.) Silver Skinni Ring  4.) Gold Long Rod Earrings  5.) Silver Byzantine Arrowhead Stud Earrings  6.) Silver Three-Bar Cuff Ring  7.) Silver Arrow Stud Earrings

http://www.lorenstewart.com/

Happy Friday lovely dew-drops!!

We are thrilled to be chosen AGAIN as one of Madewell’s ‘Labels we Love’ to be featured in their NEW Fall 2012 Catalogue!  Check us out and ALWAYS check madewell.com for new colors as these items are exclusively Madewell!

Many of our Dewettes are back to school this week!  In honor of our bookworm babes, we’ve put together this wicked-awesome ‘back to school’ mood board, featuring some of our NEW favorite Fall 2012 items!

Our Fall line took a little detour through the woods and stumbled upon a book of spells, and we conjured up a line more potent than No.9!  Check out the links below to score these sweet new treats!

1.) Honeydew Intimates Dot Mesh Bralette @ Madewell 2.) Van Cleef and Arpels Clover Necklace  3.) Gold Cuff via Polyvore  4.) OPI Nail Laquer in Ski Teal We Drop  5.) Honeydew Intimates Mad About Plaid fine mesh chemise in Jinx/Voodew  6.) Honeydew Intimates Claudia Hipster in Hex/Jinx (color coming soon!!!)  7.) Honeydew Intimates Emily Hipster in Voodew/Black (color coming soon!!!)