What better time to feature a boutique than Holiday shopping season? This week, we’re talking to owner Lori Harris over at Mary Jane’s, a designer clothing and shoe boutique in Park City, Utah who just so happens to carry little ol’ us! There’s also a St Louis, Missouri location!
Honeydew: When did you open?
Lori: Park City Feb 2004, St Louis Feb 2008.
Honeydew: What would you say was your biggest key to success?
Lori: Continuing to change as the marketplace changes!
Honeydew: Tell us a little about your shop!
Lori: Our boutique is a women’s clothes, shoes and accessories boutique. We sell quite a few intimates and it has been successful for gifts and for the traveler who wants something fun!
Honeydew: What is the overall ‘vibe’ in your shop?
Lori: Our store has a 1960 fun and kitschy vibe, very “Down with Love”. It harkens back to those Doris Day movies from the 1960s.
Honeydew: That totally shows in your cute pink & black logo! So, what was the first moment you realized “Hey, I’m actually making this work!”
Lori: I felt that it was working from day one. Our store has always been fun. There are days when I question what I am doing but then I have a customer tell me how great of a time they had in the store!
Honeydew: What is your target customer & price-point?
Lori: We cater to women 18 – 45 and our price point ranges from $5 gifts up to $350 boots. Our sweet spot is $100 - $199.
Honeydew: Small business owners often get a lot of feedback from their regular customers. What do your customers love about your store? What do your customers love about Honeydew Intimates specifically?
Lori: Our customers love how they find brands and items that they can’t find in some of the department stores. They also really enjoy the personalized service and that we know their style and bring them items that fit their style! Our ladies love the Honeydew undies and sets because they aren’t what you find everywhere. The rumba panties have been a staple in our stores for years!
Honeydew: What is your personal favorite Honeydew Intimates item & why?
Honeydew: Anything you’d like to tell Honeydew fans out there about yourself, your store, or just life itself?
When you have something sexy under your clothes it is empowering. It’s like having a secret!
Honeydew: Shhh! We won’t tell :)
Park City, UT (435) 645-7463
St Louis, MO (314) 367-8867