1. BLOG LOVE! Cupcakes & Cutlery


    Cupcakes & Cutlery darling Sharon Garofalow has posted a fantastic product review!  She reviewed our Emma Elegance Bralette & Hipster, Sweetheart Chemise & Hipster, Enchanting Bralette & Hipster, and even a pair of our brand new Fall 2012 Socks!!  We’re big fans of hers and thrilled she loved our stuff!!  Thanks Sharon!! 




    Some new treats arrived at the Hdew HQ today!  What do you think of this sweet babydoll in juicy colors?

    Honeydew Colors

  3. Boutique-of-the-Week! Lulubelle, Carbondale, CO

    It’s Friiiiiday, time to go shopping this weekend!!  Those of you in Carbondale, CO are lucky enough to get to jet on over to lulubelle, a full clothing boutique that carries some wonderful Honeydew Intimates goodies to layer with their sportswear!  Afterall, a good outfit needs a good foundation underneath ;)  Check out what Lindsey has to say about this gorgeous space she’s made her own!

    Lulubelle Header

    Lulubelle Exterior


    Honeydew: When did you open, and what would you say was your biggest key to success?

    Lindsey: We opened in May 2010! My biggest key to success has been getting to know my clientele and getting involved in the community.

     Honeydew: When did you know that owning your own boutique was your calling? 

    Lindsey: There was a need in the community for a women’s boutique and after doing research knew that I could fulfill that need!

    Honeydew: What was the first moment you realized “Hey, I’m actually making this work!” 

    Lindsey: On my opening night, we had a huge outpouring from the community and there were hundreds of women piling in and there was such a line at the cash register!

    Honeydew: What is your personal favorite Honeydew Intimates item & why?

    Lindsey: The rayon bralettes and boy shorts.  They’re very comfortable and I feel great in them!

    Honeydew: Déja Vu!  Our rayon hipsters are our best-sellers!! 

    Lulubelle Interior



  4. FEATURED!! Honeydew in ‘This is 40’, out this Christmas!!

    Helloooo Leslie Mann!!  Looking gorgeous in our best-selling 8436 chemise (even while brushing your teeth) on the newly-released poster for Universal’s This is 40 !  This (kind-of) sequel follows Pete and Debbie (Paul Rudd & Leslie Mann) a few years after the events of Knocked Up!

    Check it out this Christmas, and get our 8436 in a bunch of great colors HERE!!

    THIS IS 40

    (Source: universalpictures.com)

  5. Honeydew + Madewell = LOVE

    It’s Friday!  What better way to end a busy week than with some GREAT Honeydew news?!

    The Dew Crew is thrilled to announce that we’re launching an exclusive line for Madewell, known for their sophisticated quirk & fun color combinations (something we’re known for too!).

    Check out the Apparel News article about it HERE!!



  6. Boutique-of-the-Week! J*girl Lingerie, Westlake Village, CA


    This week’s star is J*Girl Lingerie, a sexy little place located in Westlake Village, CA!  Not only is this boutique adorable in person, but you can also shop online for your underthings!  Cute & convenient!  Check out owner Jodye Marder gushing about her lovely store (and we see why!!).

    Honeydew: When did you open? What would you say was your biggest key to success?

    J Girl: J Girl opened in April 2008!  Personalized customer service & truly caring about all our customers were my biggest keys to success. My employees have been a big part of the store too!

    Honeydew: When did you know that owning your own intimates boutique was your calling? 

    J Girl: When Jodye was in Italy in 2007, she wanted to recreate that same European small boutique in her own hometown of Westlake Village, CA.

    Honeydew:  What is the overall ‘vibe’ in your shop?

    J Girl: The store has a vibe as if you are going into our personal closet! From the light green & silver damask wallpaper to the big romantic chandelier. “Sexy doesn’t have to be a secret” :)  All women are beautiful from the inside out!


    Honeydew: What was the first moment you realized “Hey, I’m actually making this work!”

    J Girl: Jodye knew that she made this store “work” when she opened it in a recession and it’s only increased in sales each year!  The store’s customers are constantly coming back for more!

    Honeydew: What is your target customer & price-point?

    J Girl:  J Girl’s target customers are girls young and old!  We have teenagers coming in to grown women.  We also have men coming in to buy for their significant other!  J Girl carries something for everyone’s budget! 

    Honeydew: Small business owners often get a lot of feedback from their regular customers.  What do your customers love about your store? What do your customers love about Honeydew Intimates specifically?

    J Girl: J Girl customers love our customer service and the girls who work at the store!  J Girl is always getting in new and unique items!  Our customers love Honeydew because its fun, flirty, comfortable, and priced right! 

    Honeydew: What is your personal favorite Honeydew Intimates item & why?

    J Girl:  Jodye’s personal favorite Honeydew Intimates item is the Rayon & Lace Bralette and matching Boyshort!  They come in all different colors and prints!

    Honeydew:  Anything you’d like to tell Honeydew fans out there about yourself, your store, or just life itself?

    J Girl: Jodye’s motto at J Girl is “Sexy doesn’t have to be a secret!”

    Honeydew:  We couldn’t agree more!!!  Click here for map & directions, & here to check out their website!  We Love you, J*Girl!  Thanks for loving us back!

  7. Our Receptionist got hitched!! (She said ‘I dew!’)

    Jess & Matt Kiss

    Congratulations to our beautiful Receptionist, Jessica, on her beautiful wedding this past Saturday to her adorable husband Matthew!  The wedding was held at beautiful McCormick Home Ranch in Camarillo, California.  Her precious Husky, Wolfie, joined them as a cake topper!  So cute!!

    Jess & Matt Cake Topper

    Check out Honeydew Intimates’ fine mesh rumba hotshort, a fast-favorite among brides everywhere to wear under their gowns!!  It’s available in many colors, but it’s the perfect ‘something blue’!!  You can find the Rumba hotshort & bralette HERE!!

    Bridal Rumba

    Congrats, Jess!  We Love ya!

    xo The Dew Crew