1. High Res
  2. Honeydew + Madewell = LOVE

    It’s Friday!  What better way to end a busy week than with some GREAT Honeydew news?!

    The Dew Crew is thrilled to announce that we’re launching an exclusive line for Madewell, known for their sophisticated quirk & fun color combinations (something we’re known for too!).

    Check out the Apparel News article about it HERE!!

    HONEYDEW + MADEWELL

    www.madewell.com

  3. Boutique-of-the-Week! Freudian Slip, Eugene, Oregon

    Happy Friday, Dewettes!!  Our ‘Boutique-of-the-Week’ is the cleverly-named shop, Freudian Slip, located in beautiful Eugene, Oregon!  Check out what owner Lisa Lindquist has to say about Honeydew, mannequins, and her strong supportive community!

    Freudian Slip Boutique

    Honeydew: When did you open? What would you say was your biggest key to success?

     Lisa: Freudian Slip opened in October of 2004, so next month we’ll be celebrating our 8th anniversary!  I think one of the keys to success is empathy. We have customers of different sizes and shapes, who are at different stages in life and have different special occasions throughout the year. Our customers are shopping for honeymoons, anniversaries, vacations and date nights, as well as basic but pretty bras for wearing every day. This means a different selection for every customer, even though what they are looking for is lingerie that is beautiful, functional and flattering!

     Honeydew: When did you know that owning your own intimates boutique was your calling? 

     Lisa: I’ve loved lingerie for as long as I can remember, and my interest in fashion predates my memories: my mom says I wanted to start ballet lessons at age three because I wanted a tutu! Many years later, after working in various positions in sales, customer service, advertising and communications, I realized I was ready to start my own business. My education and prior career experiences were critical to my success, but there was – and still is – always more to learn.

     Honeydew: What was the first moment you realized “Hey, I’m actually making this work!”

     Lisa: It was a couple years after opening that I realized I was making it work. You take this incredible leap, opening a business.  Hopefully, you’ve done a good job with your research and planning, but you just don’t know how things are going to work out.  It’s terrifying and exhilarating to go for it, and hope your community will support your dream.

     Honeydew: What is your target customer & price-point? 

     Lisa: We carry a range of designers and price points to appeal to women who love beautiful lingerie and loungewear, whether they’re 17 or 71.

    Honeydew: Small business owners often get a lot of feedback from their regular customers.  What do your customers love about your store? What do your customers love about Honeydew Intimates specifically?

     Lisa: Our customers shop with us for our selection and customer service. We have many Honeydew fans who love Honeydew for the cute styles and fabulous color combinations!

    Honeydew: What is your personal favorite Honeydew Intimates item & why?

     Lisa: Currently, my favorite Honeydew collection is Emma Elegance. All of the pieces are fantastic: the bralette, chemise and boyshort. The lace is so soft, the styles are flattering and the color combinations are lovely!

    Honeydew:  Anything you’d like to tell Honeydew fans out there about yourself, your store, or just life itself?

     Lisa: There’s a motto we like: don’t postpone joy. Whether that means buying pretty Honeydew lingerie, or applying to grad school, opening your own business or something entirely different, we hope it means you’re being inspired, working hard and celebrating your successes!

     Honeydew: That is a GREAT motto to live by, Lisa!  Many boutiques who’ve made their way into the hearts of their local communities have special events or traditions that are really indicative of their locale & community.  Do you have any unique traditions at Freudian Slip?  

     Lisa: One fun thing we do on Facebook is to feature our mannequin Brigitte out and about wearing different lingerie. Each month she appears in something and some place new, and our Facebook fans can win a gift card by identifying where she is and what she’s wearing.  She was in Honeydew last summer in the photo attached, and we think we’ll see her in Honeydew again this fall!

    Honeydew:  We love this - we have our own mannequin here too, her name is Susie!!  We dress her in a favorite new piece every upcoming season, which just so happens to be your favorite Emma Elegance chemise, Lisa!  We congratulate you on your success and your ability to fulfill your own motto; “don’t postpone joy”.   

    Brigitte & Susie

    http://www.shopfreudianslip.com/

    https://www.facebook.com/pages/Freudian-Slip/74607080621 

  4. Honeydew; Madewell’s ‘Labels We Love’ Fall 2012!!

    Happy Friday lovely dew-drops!!

    We are thrilled to be chosen AGAIN as one of Madewell’s ‘Labels we Love’ to be featured in their NEW Fall 2012 Catalogue!  Check us out and ALWAYS check madewell.com for new colors as these items are exclusively Madewell!

    Madewell Loves Honeydew

  5. Boutique-of-the-Week! J*girl Lingerie, Westlake Village, CA

    JGIRL HEADER

    This week’s star is J*Girl Lingerie, a sexy little place located in Westlake Village, CA!  Not only is this boutique adorable in person, but you can also shop online for your underthings!  Cute & convenient!  Check out owner Jodye Marder gushing about her lovely store (and we see why!!).

    Honeydew: When did you open? What would you say was your biggest key to success?

    J Girl: J Girl opened in April 2008!  Personalized customer service & truly caring about all our customers were my biggest keys to success. My employees have been a big part of the store too!

    Honeydew: When did you know that owning your own intimates boutique was your calling? 

    J Girl: When Jodye was in Italy in 2007, she wanted to recreate that same European small boutique in her own hometown of Westlake Village, CA.

    Honeydew:  What is the overall ‘vibe’ in your shop?

    J Girl: The store has a vibe as if you are going into our personal closet! From the light green & silver damask wallpaper to the big romantic chandelier. “Sexy doesn’t have to be a secret” :)  All women are beautiful from the inside out!

    J*GIRL LINGERIE

    Honeydew: What was the first moment you realized “Hey, I’m actually making this work!”

    J Girl: Jodye knew that she made this store “work” when she opened it in a recession and it’s only increased in sales each year!  The store’s customers are constantly coming back for more!

    Honeydew: What is your target customer & price-point?

    J Girl:  J Girl’s target customers are girls young and old!  We have teenagers coming in to grown women.  We also have men coming in to buy for their significant other!  J Girl carries something for everyone’s budget! 

    Honeydew: Small business owners often get a lot of feedback from their regular customers.  What do your customers love about your store? What do your customers love about Honeydew Intimates specifically?

    J Girl: J Girl customers love our customer service and the girls who work at the store!  J Girl is always getting in new and unique items!  Our customers love Honeydew because its fun, flirty, comfortable, and priced right! 

    Honeydew: What is your personal favorite Honeydew Intimates item & why?

    J Girl:  Jodye’s personal favorite Honeydew Intimates item is the Rayon & Lace Bralette and matching Boyshort!  They come in all different colors and prints!

    Honeydew:  Anything you’d like to tell Honeydew fans out there about yourself, your store, or just life itself?

    J Girl: Jodye’s motto at J Girl is “Sexy doesn’t have to be a secret!”

    Honeydew:  We couldn’t agree more!!!  Click here for map & directions, & here to check out their website!  We Love you, J*Girl!  Thanks for loving us back!

  6. Boutique-of-the-Week! Bloomers, Arlington & Alexandria, Virginia

    BLOOMERS HEADER

    BLOOMERS 1

    This week we’re featuring Bloomers, a sweet boutique with two locations in both Arlington & Alexandria, Virginia!  Owner Kim took a moment to fill us in on how Bloomers, well…bloomed, into a flourishing flirtatious shop where you can pick up Honeydew, along with a ridiculously cute travel case for your bras!!

    BRA BAGS

    Honeydew: When did you open? What would you say was your biggest key to success?

    Kim: November 2008.  Our key to success is offering a good product selection across multiple price points.


    Honeydew: When did you know that owning your own intimates boutique was your calling?

    Kim: About 8 years ago when I saw another similar decide to close up shop and I thought how I would do it differently based on a trip to Colorado to a similar store.

    Honeydew:  What is the overall ‘vibe’ in your shop? 

    Kim: Fun, friendly, cute, easy going.

    Honeydew: What was the first moment you realized “Hey, I’m actually making this work!” 

    Kim: After we made it through the first year when the recession began and was at its worst.

    Honeydew: What is your target customer & price-point? 

    Kim: Our target customer is women 30-up who simply want to go to a cute, comfortable place to get their basic underpinnings.  We are NOT a lingerie store.  We specialize in your basics but pretty and accessible.  We don’t have a target price point, but we do try to seek out items whereby the price point is accessible and competitive. 

    Honeydew: Small business owners often get a lot of feedback from their regular customers.  What do your customers love about your store? What do your customers love about Honeydew Intimates specifically? 

    Kim: Our customers lover our concept and love how easy going and available our products are.  Customers love Honeydew because they are cute, fun and a great price point!

    Honeydew: What is your personal favorite Honeydew Intimates item & why?

    Kim: I love the 436 undies in all the various colors!

    Honeydew:  Anything you’d like to tell Honeydew fans out there about yourself, your store, or just life itself?

    Kim: Come visit us at both locations!!  Just click on any of these photos to go to our website, http://shopbloomers.com !!

    BLOOMERS OUTSIDE

  7. SHE LOVES US! She really loves us! (…and boy do we love her back!)

    Sweet-as-can-be blogger Belle Alexander at 'The Fashionable Gal'  blog has reviewed a few gems from our Spring 2012 line, and it’s shimmering with praise.  Belle tried our “Aurora” bralette & hipster (hipster coming soon!) & our “Enchanting” chemise & hipster and loved them all!  Check out her review here!  

    Aurora

    Enchanting

    Thanks Belle!

    xo The Dew Crew

  8. Honeydew Summer Sale! Up to 40% off!!

    Summer Sale

  9. Boutique-of-the-Week; A Tropical Affair in Santa Barbara, CA!

    A Tropical Affair

    The ‘Dew Crew’ loves all of our stores!  We especially love shining a spotlight on sweet boutiques run by owners with a personal passion for intimates & loungewear!  Our first feature is A Tropical Affair, a sweet retreat located in the idyllic coastal city of Santa Barbara, California.  Santa Barbara is the home of University of California Santa Barbara, a host of beautiful beaches, gorgeous wine country, and a vibrant arts & shopping district just a skip from the beach!  Check out what ATA owner Heather Taylor has to say about achieving her dream and what she loves about Honeydew Intimates!

     

    Honeydew: Heather, we’ve read that this store is your dream.  Pretty much every girl has a dream they want to achieve!  When did you first want your own boutique, and how did you get to where you are now?

    Heather: I always loved the idea of having a bikini shop and thought the balance of lingerie would make it a year round success. It wasn’t until I moved to Santa Barbara from Los Angeles in the early 1990’s that I realized there just wasn’t the selection I was looking for there. I thought I couldn’t be the only person looking for something beyond department stores and surf shops - so that is how the concept of A Tropical Affair was first born. I had the idea and then worked very hard on it for a while at a time when I was living in New York working as a wardrobe stylist. Lets just say I made every part of the dream so real that it finally manifested into my dream shop. I would tell anyone wanting to accomplish their dreams to start making list and put one foot in front of the other. Yes, it takes time, but there is no time like the present!

     

    Honeydew:  You have an eclectic mix of lingerie, from high-end couture to cute, comfortable, & sexy (Honeydew’s specialty!).  In your experience, what have ATA Customers come to expect from Honeydew Intimates?

    Heather: Our customers have always loved Honeydew Intimates because they are cheerful, fun, and affordable - a great treat for yourself or for a friend! Honeydew frequently uses soft but stretchy materials, allowing one piece to flatter many different figures. And, since A Tropical Affair is a place where gals and guys come to get a little flirty, Honeydew’s see-through factor and low cuts certainly don’t hurt!

     

    Honeydew: When visiting A Tropical Affair, it feels so light, sunny, and fresh.  It’s the perfect mix between beachy cabana & sunny bedroom!  I imagine that helps some customers (and their men!) who are leery about buying lingerie.  Do you find that your light & airy décor helps customers feel comfortable in your boutique?

    Definitely. Because we decorated with a beachy theme - rather than creating an intimate boudoir setting - most men feel very comfortable in our shop. They love to lounge in our “man chairs,” watch the vintage movie playing on the TV built into the counter, and leaf through our pin-up books. We even have a 7’ sailfish named Arturo mounted high on the wall, a real talking point for the fellas. And because we kept the colors so feminine, light pink and pale yellow, women love it here, too. (Ladies often tell us that they wish they could move in.) The sunny decor certainly makes A Tropical Affair a great place to visit on gloomy days, too. In here, it’s summer year round!

     

    Honeydew: What are some of your top-sellers from Honeydew Intimates?

    The Camellia bralette & matching tanga (in all their different lace incarnations) have always been a hit with our customers. Girls love the skimpy cut, light support, thin straps, and fun colors. And the classic Fine Mesh cami and tanga set has been one of the most popular gift items for years - we only wish you guys made it in every color of the rainbow!  

     

    Honeydew:  What is your personal favorite Honeydew Intimates item & why?

    I personally adore your classic mesh tanga. They are just so flattering - and the perfect price point, too! They are a great alternative to thongs and invisible under most of my wardrobe. I love to wear all your cheery prints (ice cream cones! unicorns! polka dots!) with a bra in a coordinating solid color. It’s a great way to add a little fun to my outfit - even if nobody knows but me.

    A Tropical Affair; "Man-Chairs"

                                                                                                         Check out Heather’s lovely shop at http://www.atropicalaffair.com/