fall into fair isle

    We LOVE all-things-pattern, especially this classic geo! Whether your look is preppy or you lean toward a little more edge, there is a version for you. Fall Into Fair Isle with some of our top picks of this cold-weather staple!

    1.) J.Crew Legging 2.) Charlotte Ronson Sweater 3.) Honeydew Fair Isle Socks 4.) Pins And Needles Sweater 5.) Madewell Skirt 6.) Staring At Stars Cardigan

  2. Fashion Friday - Socks & Heels


    Introducing: Fashion Fridays!  With winter quickly approaching, we thought we’d start off by showcasing a continuing trend we LOVE: Socks & Heels!  The look has been seen all over, from runways to the streets and is a super-cute way to accessorize your outfit and stay warm.  Wear them pulled up, slouched, or even layer them over tights!  Above are some of our favorite looks along with hand-picked honeydew styles to help you complete the look.  1.)Honeydew ribbed sock2.)Honeydew cable knit sock3.)Honeydew star sock 

  3. Back to School Bras

    Sweet & sexy lingerie blog The Lingerie Addict chose our "Cutie" Bralette to be one of their Top 25 Pretty Bras for Back to School!  We totally agree…check it out in Daiquiri (shown) & Sunkissed too!  Don’t forget to peep their matching panties!


  4. BLOG LOVE! Cupcakes & Cutlery


    Cupcakes & Cutlery darling Sharon Garofalow has posted a fantastic product review!  She reviewed our Emma Elegance Bralette & Hipster, Sweetheart Chemise & Hipster, Enchanting Bralette & Hipster, and even a pair of our brand new Fall 2012 Socks!!  We’re big fans of hers and thrilled she loved our stuff!!  Thanks Sharon!! 



  5. Boutique-of-the-Week! Trashy Diva, New Orleans, LA


    Trashy Diva started as a Vintage only boutique in 1996 in the vivacious city of New Orleans, Louisiana!  A year later, they launched their website and never looked back (except when they look back to the 50’s for inspiration and glamour)! 

    We interviewed them to find out what made them tick, and what makes their trashy divas coming back for more! 

    Honeydew: When did you open? What would you say was your biggest key to success?

    TD: Trashy Diva’s Lingerie boutique opened in 2006.  Our key to success is that we offer a wide variety of high quality lingerie with many classic aesthetics: retro, flirty and feminine, sultry and vampy.  We pride ourselves on our beautiful, classy lingerie from many acclaimed lingerie labels and designers.  We also carry real steel-boned corsets in our boutique which is something that is quite hard to come by.  Customers seek us out for our lovely corsets for which they can be fitted in the shop and learn all the details of corset wearing and care from women who actually wear corsets!

    Honeydew: That is so awesome!  We love historical lingerie here at Honeydew, what’s not to love?  So tell us, what made you want to include lingerie along with your Trashy Diva clothing line?

    TD: Adding the Trashy Diva Lingerie boutique really compliments our clothing line.  Ladies can come right to our lingerie store to find the perfect lingerie to complement their Trashy Diva dresses.  Because all the women who work the lingerie boutique wear Trashy Diva dresses on a daily basis, we are perfectly suited to help our customers find exactly what they need.  Since the beginning of the company, Trashy Diva has appealed to women who enjoy fashion that is classic and feminine, but never boring.  Now these women have a place to buy lingerie that maintains all those same characteristics. 


    Honeydew:  What is the overall ‘vibe’ in your shop?

    TD: The overall vibe is a little retro and very flirty.  The entire feel of the shop is classy and celebratory of femininity!

    Honeydew: What was the first moment you realized “Hey, I’m actually making this work!”

    TD: The Trashy Diva company already had a loyal following when the lingerie boutique was introduced.  Customers love the classic, retro, but still modern, aesthetic that we represent.  Women love seeing that aesthetic recreated in our lingerie boutique.

    Honeydew: What is your target customer & price-point?

     TD: We have lingerie that is suitable for girls and women of all ages.  The same is true for the price-point of our items.  We literally have something for everyone!    

    Honeydew: Small business owners often get a lot of feedback from their regular customers.  What do your customers love about your store? What do your customers love about Honeydew Intimates specifically?

    TD: Our regular customers love Trashy Diva Lingerie because they know they will receive quality service and products.  We pride ourselves on the diversity of beautiful lingerie that we carry in the boutique.  Customers come to us to find something special that they can’t get just anywhere.  Our customers love the comfort and sweet but sexy style of Honeydew Intimates.  Everyone who tries on Honeydew lingerie proclaims how soft and comfortable the lingerie is. 

    Honeydew: What is your personal favorite Honeydew Intimates item & why? 

    TD: Right now we just adore the Emma Elegance Chemise.  It is so soft and sweet looking.  It’s the prefect little outfit to relax around the house in!

    Honeydew:  Anything you’d like to tell Honeydew fans out there about yourself, your store, or just life itself?

    TD: We think it’s important for women to know that lingerie isn’t just for special occasions but for everyday.  There’s nothing like wearing a gorgeous silk or lace lingerie set under clothing to feel completely feminine and fashionably pulled together.  Lingerie is the first step in creating a fashionable ensemble.  It also seems that many women think lingerie has to be impractical or uncomfortable.  That is very far from the truth.  Putting on a beautiful, well-fitted, bra and panty set under clothing, or slipping on a soft slip or silk robe after a long day is an instant mood-lifter.  Always remember that lingerie is for YOU!



  6. Spotted!! Honeydew in New Old Spice TV Spot!

    We spotted our “Essential Bliss” cami in Lemon Bar on this beauty in a NEW Old Spice ad running this NFL season!!  That’s some great advertisement!!  Check out the ad HERE  and snag yourself one (and a matching hipster) HERE!


  7. Honeydew + Madewell = LOVE

    It’s Friday!  What better way to end a busy week than with some GREAT Honeydew news?!

    The Dew Crew is thrilled to announce that we’re launching an exclusive line for Madewell, known for their sophisticated quirk & fun color combinations (something we’re known for too!).

    Check out the Apparel News article about it HERE!!



  8. Autumn Blush

    Happy Tuesday, Dewettes!  

    Even though it’s still hot hot hot outside here at the Dew HQ, It’s mid-September, and we’re pining for Autumnal colors of pale blush, toasted peach, ripe plum, & deep merlot.  These colors are soft enough to wear late summer, yet toasty warm and perfect for the Fall!  This makes for great layering options and will help ease into the season without completely sacrificing your summer creams & peaches!

    Autumn Blush Mood Board

    1.) Camellia Lace Bralette in Mauve Wine (color coming soon) at Urban Outfitters  2.) Headdress Necklace by Beau & Arrow 3.) Floral Printed Lace Triangle Bralette 4.) Stand-Collar Drawstring Boyfriend Coat 5.)  Honeydew Intimates signature Modal Boyshort in Red Velvet 6.)  Le Metier de Beauté Nail Lacquer in Ken’s Bodacious Bordeaux 7.)  Yves Saint Laurent Lipgloss in Golden Gloss 8.)  Platform Mary Janes in Red Wine  9.)  River Island Velvet High-Waisted Short 10.)  Vintage Lace Peter-Pan Collar Sweater  11.) Honeydew Intimates Dot Mesh Hipster in Pansy  12.) Dion Lee Two-Tone Jersey Tank 13.) Honeydew Intimates Enchanting Modal & Lace Hipster in Sandstone 14.) Jeane Blush Rock Me Cutout Sweater