1. Boutique-of-the-Week! Trashy Diva, New Orleans, LA

    TRASHY DIVA HEADER

    Trashy Diva started as a Vintage only boutique in 1996 in the vivacious city of New Orleans, Louisiana!  A year later, they launched their website and never looked back (except when they look back to the 50’s for inspiration and glamour)! 

    We interviewed them to find out what made them tick, and what makes their trashy divas coming back for more! 

    Honeydew: When did you open? What would you say was your biggest key to success?

    TD: Trashy Diva’s Lingerie boutique opened in 2006.  Our key to success is that we offer a wide variety of high quality lingerie with many classic aesthetics: retro, flirty and feminine, sultry and vampy.  We pride ourselves on our beautiful, classy lingerie from many acclaimed lingerie labels and designers.  We also carry real steel-boned corsets in our boutique which is something that is quite hard to come by.  Customers seek us out for our lovely corsets for which they can be fitted in the shop and learn all the details of corset wearing and care from women who actually wear corsets!

    Honeydew: That is so awesome!  We love historical lingerie here at Honeydew, what’s not to love?  So tell us, what made you want to include lingerie along with your Trashy Diva clothing line?

    TD: Adding the Trashy Diva Lingerie boutique really compliments our clothing line.  Ladies can come right to our lingerie store to find the perfect lingerie to complement their Trashy Diva dresses.  Because all the women who work the lingerie boutique wear Trashy Diva dresses on a daily basis, we are perfectly suited to help our customers find exactly what they need.  Since the beginning of the company, Trashy Diva has appealed to women who enjoy fashion that is classic and feminine, but never boring.  Now these women have a place to buy lingerie that maintains all those same characteristics. 


    TRASHY OMG!

    Honeydew:  What is the overall ‘vibe’ in your shop?

    TD: The overall vibe is a little retro and very flirty.  The entire feel of the shop is classy and celebratory of femininity!

    Honeydew: What was the first moment you realized “Hey, I’m actually making this work!”

    TD: The Trashy Diva company already had a loyal following when the lingerie boutique was introduced.  Customers love the classic, retro, but still modern, aesthetic that we represent.  Women love seeing that aesthetic recreated in our lingerie boutique.

    Honeydew: What is your target customer & price-point?

     TD: We have lingerie that is suitable for girls and women of all ages.  The same is true for the price-point of our items.  We literally have something for everyone!    

    Honeydew: Small business owners often get a lot of feedback from their regular customers.  What do your customers love about your store? What do your customers love about Honeydew Intimates specifically?

    TD: Our regular customers love Trashy Diva Lingerie because they know they will receive quality service and products.  We pride ourselves on the diversity of beautiful lingerie that we carry in the boutique.  Customers come to us to find something special that they can’t get just anywhere.  Our customers love the comfort and sweet but sexy style of Honeydew Intimates.  Everyone who tries on Honeydew lingerie proclaims how soft and comfortable the lingerie is. 

    Honeydew: What is your personal favorite Honeydew Intimates item & why? 

    TD: Right now we just adore the Emma Elegance Chemise.  It is so soft and sweet looking.  It’s the prefect little outfit to relax around the house in!

    Honeydew:  Anything you’d like to tell Honeydew fans out there about yourself, your store, or just life itself?

    TD: We think it’s important for women to know that lingerie isn’t just for special occasions but for everyday.  There’s nothing like wearing a gorgeous silk or lace lingerie set under clothing to feel completely feminine and fashionably pulled together.  Lingerie is the first step in creating a fashionable ensemble.  It also seems that many women think lingerie has to be impractical or uncomfortable.  That is very far from the truth.  Putting on a beautiful, well-fitted, bra and panty set under clothing, or slipping on a soft slip or silk robe after a long day is an instant mood-lifter.  Always remember that lingerie is for YOU!

    TRASHY DIVA SCREENSHOT

    www.trashydiva.com

  2. Boutique-of-the-Week! Lulubelle, Carbondale, CO

    It’s Friiiiiday, time to go shopping this weekend!!  Those of you in Carbondale, CO are lucky enough to get to jet on over to lulubelle, a full clothing boutique that carries some wonderful Honeydew Intimates goodies to layer with their sportswear!  Afterall, a good outfit needs a good foundation underneath ;)  Check out what Lindsey has to say about this gorgeous space she’s made her own!

    Lulubelle Header

    Lulubelle Exterior

     

    Honeydew: When did you open, and what would you say was your biggest key to success?

    Lindsey: We opened in May 2010! My biggest key to success has been getting to know my clientele and getting involved in the community.

     Honeydew: When did you know that owning your own boutique was your calling? 

    Lindsey: There was a need in the community for a women’s boutique and after doing research knew that I could fulfill that need!

    Honeydew: What was the first moment you realized “Hey, I’m actually making this work!” 

    Lindsey: On my opening night, we had a huge outpouring from the community and there were hundreds of women piling in and there was such a line at the cash register!

    Honeydew: What is your personal favorite Honeydew Intimates item & why?

    Lindsey: The rayon bralettes and boy shorts.  They’re very comfortable and I feel great in them!

    Honeydew: Déja Vu!  Our rayon hipsters are our best-sellers!! 

    Lulubelle Interior

    http://www.lulubellecarbondale.com/

    https://www.facebook.com/pages/lulubelle-clothing


  3. Boutique-of-the-Week! Freudian Slip, Eugene, Oregon

    Happy Friday, Dewettes!!  Our ‘Boutique-of-the-Week’ is the cleverly-named shop, Freudian Slip, located in beautiful Eugene, Oregon!  Check out what owner Lisa Lindquist has to say about Honeydew, mannequins, and her strong supportive community!

    Freudian Slip Boutique

    Honeydew: When did you open? What would you say was your biggest key to success?

     Lisa: Freudian Slip opened in October of 2004, so next month we’ll be celebrating our 8th anniversary!  I think one of the keys to success is empathy. We have customers of different sizes and shapes, who are at different stages in life and have different special occasions throughout the year. Our customers are shopping for honeymoons, anniversaries, vacations and date nights, as well as basic but pretty bras for wearing every day. This means a different selection for every customer, even though what they are looking for is lingerie that is beautiful, functional and flattering!

     Honeydew: When did you know that owning your own intimates boutique was your calling? 

     Lisa: I’ve loved lingerie for as long as I can remember, and my interest in fashion predates my memories: my mom says I wanted to start ballet lessons at age three because I wanted a tutu! Many years later, after working in various positions in sales, customer service, advertising and communications, I realized I was ready to start my own business. My education and prior career experiences were critical to my success, but there was – and still is – always more to learn.

     Honeydew: What was the first moment you realized “Hey, I’m actually making this work!”

     Lisa: It was a couple years after opening that I realized I was making it work. You take this incredible leap, opening a business.  Hopefully, you’ve done a good job with your research and planning, but you just don’t know how things are going to work out.  It’s terrifying and exhilarating to go for it, and hope your community will support your dream.

     Honeydew: What is your target customer & price-point? 

     Lisa: We carry a range of designers and price points to appeal to women who love beautiful lingerie and loungewear, whether they’re 17 or 71.

    Honeydew: Small business owners often get a lot of feedback from their regular customers.  What do your customers love about your store? What do your customers love about Honeydew Intimates specifically?

     Lisa: Our customers shop with us for our selection and customer service. We have many Honeydew fans who love Honeydew for the cute styles and fabulous color combinations!

    Honeydew: What is your personal favorite Honeydew Intimates item & why?

     Lisa: Currently, my favorite Honeydew collection is Emma Elegance. All of the pieces are fantastic: the bralette, chemise and boyshort. The lace is so soft, the styles are flattering and the color combinations are lovely!

    Honeydew:  Anything you’d like to tell Honeydew fans out there about yourself, your store, or just life itself?

     Lisa: There’s a motto we like: don’t postpone joy. Whether that means buying pretty Honeydew lingerie, or applying to grad school, opening your own business or something entirely different, we hope it means you’re being inspired, working hard and celebrating your successes!

     Honeydew: That is a GREAT motto to live by, Lisa!  Many boutiques who’ve made their way into the hearts of their local communities have special events or traditions that are really indicative of their locale & community.  Do you have any unique traditions at Freudian Slip?  

     Lisa: One fun thing we do on Facebook is to feature our mannequin Brigitte out and about wearing different lingerie. Each month she appears in something and some place new, and our Facebook fans can win a gift card by identifying where she is and what she’s wearing.  She was in Honeydew last summer in the photo attached, and we think we’ll see her in Honeydew again this fall!

    Honeydew:  We love this - we have our own mannequin here too, her name is Susie!!  We dress her in a favorite new piece every upcoming season, which just so happens to be your favorite Emma Elegance chemise, Lisa!  We congratulate you on your success and your ability to fulfill your own motto; “don’t postpone joy”.   

    Brigitte & Susie

    http://www.shopfreudianslip.com/

    https://www.facebook.com/pages/Freudian-Slip/74607080621 

  4. Boutique-of-the-Week! Dollhouse Bettie, San Francisco

    Dollhouse Bettie Header

    Happy Friday, Dewettes!!

    If you’re a lovely local to San Francisco, CA, head over to Dollhouse Bettie for infallible service and a fun frolic through the most alluring selection of vintage & vintage-style intimates!  From top-shelf glam to adorable every-day, Dollhouse Bettie will slip you into exactly the lingerie you’re looking for.  Check out what Michelle Metens has to say about her sweet boutique!

    Dollhouse Bettie Store

    Honeydew: When did you open? What would you say was your biggest key to success?

     Michelle: We started selling online in 2004 and opened our retail store in 2007; I think the biggest key to our success is staying true to our style in spite of the trends. One of our key philosophies is to provide beautiful and unique styles that are affordable for every day, and to always have a great selection of standout pieces for those times when you want something glamorous for a special occasion!

     Honeydew: When did you know that owning your own intimates boutique was your calling?

     Michelle: I never set out to one day own a lingerie boutique; it just kind of evolved! After years of performing on stage, I owned an abundance of costumes and vintage, and started selling them on eBay just to make room in the closet! From there it mushroomed into a full time online business with a special knack for sourcing and selling rare vintage dead-stock lingerie. When we opened our store in 2007 we expanded our product range to include new items and classic foundations. We still offer stunning authentic vintage in pristine condition.

     Honeydew: What is the overall ‘vibe’ in your shop?

     Michelle: Feminine, with homage to the classic glamour of the 1920s through the 1950s!

     Honeydew: What was the first moment you realized “Hey, I’m actually making this work!”

     Michelle: Opening the shop in 2007 was tough, not knowing that the country was already in a recession! But we won a Best of the Bay award in spring of 2008, and knew that we had hit on something unique that couldn’t be found elsewhere.

     Honeydew: What is your target customer & price-point?

     Michelle: Our customers range in age from 18 to 55, and are from all over the world. Haight-Ashbury is a travel destination in and of itself, so we see people from across the globe. Our price points range from moderate to high end so there is always something available, even for a young woman on a budget!

     Honeydew: Small business owners often get a lot of feedback from their regular customers. What do your customers love about your store? What do your customers love about Honeydew

    Intimates specifically?

     Michelle: We have a regular customer from Spain who travels to San Francisco every year. The last time she was in our store she said, “This is my favorite shop in the whole world.” That was amazing! Customers tell us they love the warm, welcoming environment, that it’s relaxed and makes them feel feminine just being there! Hands down customers love Honeydew fabrics! It’s hard not to be amazed and comment at how soft and luxurious they are. Once a customer touches it they are in love.

     Honeydew: What is your personal favorite Honeydew Intimates item & why?

     Michelle: The Enchanting Romper in Mojave, it’s such a fresh color and has amazing comfort. Once you put it on you don’t want to take it off! But I would have to say it’s a tie with the Scarlette panty in Anchor Blue - so sexy!! (check them out below!!)

    Dollhouse Bettie + Honeydew

    Honeydew: Anything you’d like to tell Honeydew fans out there about yourself, your store, or just life itself?

     Michelle: Beautiful lingerie is every woman’s secret weapon! The confidence you’ll gain from knowing you’re wearing something lovely underneath will add a smile to your face that just brightens the day.  http://www.dollhousebettie.com/

  5. Boutique-of-the-Week! Arcella’s Retreat, Glenwood Springs, CO

    Arcella's

    Honeydew: When did you open? What would you say was your biggest key to success?

    Tami: Arcella’s opened in December 2007 right before everything in the economy took a tumble.  Being adaptable, listening to our customers, and always trying to do what is right for them has made us successful in our small community.

    Honeydew: When did you know that owning your own intimates boutique was your calling? 

    Tami: Arcella’s is named after my Grandmother, Arcella Richard and actually started as a “Relaxation Boutique” with bath and body products, heat wraps, candles etc.!  We were carrying some pajamas, slippers and nightgowns and customers were requesting lingerie.  I knew nothing about lingerie!  I slowly started adding lingerie to the mix and when the lingerie category was outselling our bath category I knew that was the direction we needed to go.

    Honeydew:  What is the overall ‘vibe’ in your shop?

    Tami: Because we started as a “Relaxation Boutique”  the vibe at Arcella’s is relaxing.  I try to make the shop appeal to all of the senses from the music playing in the background to the wonderful smell of our soaps and candles and the super soft lingerie from Honeydew!   It is a comfortable and sensual experience.

    Honeydew: What was the first moment you realized “Hey, I’m actually making this work! 

    Tami: We first realized we were making the business work when we were getting multiple referrals from our customers.  Nothing speaks more than unsolicited referrals!  We are so grateful for all our customers!

    Honeydew: What is your target customer & price-point? 

     Tami: Our target customers are women age 25-65.  We carry some less expensive lines, but are mid range for most of our products. We also get higher end statement pieces from time to time.

    Honeydew: Small business owners often get a lot of feedback from their regular customers.  What do your customers love about your store? What do your customers love about Honeydew Intimates specifically?

     Tami: Our customers most often tell us that the store smells so GOOD! I also hear that they like our selection, prices and that we are known for our great customer service.  The women in our area are very active and they love Honeydew because it is so soft and comfortable yet cute and feminine at the same time.

    Honeydew: What is your personal favorite Honeydew Intimates item & why?

     Tami: My personal favorite is the rayon & lace chemise.  They are all so soft, wearable and feminine!

     Honeydew:  Anything you’d like to tell Honeydew fans out there about yourself, your store, or just life itself?

    Tami: Since our business has evolved from a relaxation boutique to an intimates boutique, people often ask me how my Grandmother feels about having a lingerie store named after her…so I asked her… she busted out laughing - saying ” I’m not that old fashioned”!  Honeydew has been a very important part of our business, I am guessing one that my grandmother would have liked when she was a bit younger! We are thrilled to be representing the line in Glenwood Springs, CO.


    THANK YOU TAMI!!  Check out her facebook page HERE!

  6. Boutique-of-the-Week! J*girl Lingerie, Westlake Village, CA

    JGIRL HEADER

    This week’s star is J*Girl Lingerie, a sexy little place located in Westlake Village, CA!  Not only is this boutique adorable in person, but you can also shop online for your underthings!  Cute & convenient!  Check out owner Jodye Marder gushing about her lovely store (and we see why!!).

    Honeydew: When did you open? What would you say was your biggest key to success?

    J Girl: J Girl opened in April 2008!  Personalized customer service & truly caring about all our customers were my biggest keys to success. My employees have been a big part of the store too!

    Honeydew: When did you know that owning your own intimates boutique was your calling? 

    J Girl: When Jodye was in Italy in 2007, she wanted to recreate that same European small boutique in her own hometown of Westlake Village, CA.

    Honeydew:  What is the overall ‘vibe’ in your shop?

    J Girl: The store has a vibe as if you are going into our personal closet! From the light green & silver damask wallpaper to the big romantic chandelier. “Sexy doesn’t have to be a secret” :)  All women are beautiful from the inside out!

    J*GIRL LINGERIE

    Honeydew: What was the first moment you realized “Hey, I’m actually making this work!”

    J Girl: Jodye knew that she made this store “work” when she opened it in a recession and it’s only increased in sales each year!  The store’s customers are constantly coming back for more!

    Honeydew: What is your target customer & price-point?

    J Girl:  J Girl’s target customers are girls young and old!  We have teenagers coming in to grown women.  We also have men coming in to buy for their significant other!  J Girl carries something for everyone’s budget! 

    Honeydew: Small business owners often get a lot of feedback from their regular customers.  What do your customers love about your store? What do your customers love about Honeydew Intimates specifically?

    J Girl: J Girl customers love our customer service and the girls who work at the store!  J Girl is always getting in new and unique items!  Our customers love Honeydew because its fun, flirty, comfortable, and priced right! 

    Honeydew: What is your personal favorite Honeydew Intimates item & why?

    J Girl:  Jodye’s personal favorite Honeydew Intimates item is the Rayon & Lace Bralette and matching Boyshort!  They come in all different colors and prints!

    Honeydew:  Anything you’d like to tell Honeydew fans out there about yourself, your store, or just life itself?

    J Girl: Jodye’s motto at J Girl is “Sexy doesn’t have to be a secret!”

    Honeydew:  We couldn’t agree more!!!  Click here for map & directions, & here to check out their website!  We Love you, J*Girl!  Thanks for loving us back!

  7. Boutique-of-the-Week! Azaleas, East Village, NYC


    Azaleas Header

    This week we’re shining the spotlight on Azaleas in NYC, a flirty East Village staple since 2002!  Owner Cindy Kahng handpicks under-pinnings herself and strings them all around her light, bright boutique for regulars & newcomers alike to ogle and covet!

    Honeydew: Cindy, you opened Azaleas in 2002 (the same year Honeydew Intimates launched into the intimates bra-tosphere!).  It can be so hard to open a small business, but you did it in a big city full of competition!  Not only did you ‘make it’, but you’ve secured your spot as a staple in the neighborhood, a go-to for fun, flirty lingerie for trendy New Yorkers!  What would you say was your biggest key to success?

    Cindy: Our customers are the reason for our success. We really pride ourselves on customer service and listening to the customers’ wants and needs. The East Village gals are young, stylish and laid back and so are our shop gals so it’s no wonder we have established a great relationship with our customers. Everyone has their ups and downs and we’ve been there for their latest summer fling, engagements, divorces and even children: all reasons to celebrate with new underwear!

    Honeydew: When did you know that owning your own intimates & swim boutique was your calling?

    Cindy: I always had a personal love for lingerie and love gifting it to my girlfriends.  The oohs and ahhs over delicate details in the pretty underthings or surprise or shock value in the naughty items are always fun reactions to see when your friend unwraps a present. After working in the fashion industry for 5 years prior, I knew it was the only logical step for me. 

    Honeydew: What was the first moment you realized “Hey, I’m actually making this work!”?

    Cindy: Well, it’s always great to hear good feedback from customers. But we are coming upon our tenth year anniversary, and it’s been most redeeming to see our loyal customers through their important life-changing events. For example, we have a male customer who used to live on this block and who’d come here for every occasion for his girlfriend from birthday presents to holiday gifts. He just came in the other day with his newborn baby to buy a Mother’s Day gift. That was really sweet that he’d take his kid on the subway (they’d since moved to Brooklyn) all the way here to buy her a gift. I really adore and appreciate that. 

    Honeydew: If there’s anything people know about New Yorkers, It’s their fierce love of their city and their passion and gratitude for everything their beloved city has to offer! What is your favorite thing about Azaleas’ neighborhood, East Village?

    Cindy: Over the years, the East Village has still kept its charm and character. There are still lots of creative types, the crazies in the summer time, and punks doing their pilgrimage to St. Mark’s place.  There really is no other neighborhood I’d rather work, play and eat in. The food culture is always changing in New York, and this neighborhood is the testing grounds for it so I couldn’t complain. 

    Honeydew: Small business owners often get a lot of feedback from their regular customers.  What do your customers love about Honeydew Intimates?

    Cindy: There are a lot of young, stylish and creative types in the East Village. The creative types, however, aren’t necessarily the ones with a lot of disposable income. It’s always a challenge to find that one item they would covet but offer it at a reasonable price point.  We’ve carried Honeydew pretty much since the beginning and the look and quality for their price just couldn’t be more in tune with our customers. 

    Honeydew: What is your personal favorite Honeydew Intimates item & why?

    Cindy: The basic mesh boyshorts with lace trim have been a staple here since we brought it in but one of our other favorites would be the lace bralettes.  They are easy, comfy and cute and the spaghetti straps are great to wear and show off in the summer time. And we always adore the color palettes chosen each season. 

    Honeydew:  Anything you’d like to tell Honeydew fans out there about yourself, Azaleas, or just life itself?

    Cindy: After ten years, we will be moving our shop to a more visible and spacious space at 140 Second Avenue (between St. Mark’s Place and 9th Street) in October so please come visit us and gossip with the girls any time! 

    Azaleas Storefront

                                                                                                              Peep some of Cindy’s wares at http://shop.azaleasnyc.com/

  8. Boutique-of-the-Week; A Tropical Affair in Santa Barbara, CA!

    A Tropical Affair

    The ‘Dew Crew’ loves all of our stores!  We especially love shining a spotlight on sweet boutiques run by owners with a personal passion for intimates & loungewear!  Our first feature is A Tropical Affair, a sweet retreat located in the idyllic coastal city of Santa Barbara, California.  Santa Barbara is the home of University of California Santa Barbara, a host of beautiful beaches, gorgeous wine country, and a vibrant arts & shopping district just a skip from the beach!  Check out what ATA owner Heather Taylor has to say about achieving her dream and what she loves about Honeydew Intimates!

     

    Honeydew: Heather, we’ve read that this store is your dream.  Pretty much every girl has a dream they want to achieve!  When did you first want your own boutique, and how did you get to where you are now?

    Heather: I always loved the idea of having a bikini shop and thought the balance of lingerie would make it a year round success. It wasn’t until I moved to Santa Barbara from Los Angeles in the early 1990’s that I realized there just wasn’t the selection I was looking for there. I thought I couldn’t be the only person looking for something beyond department stores and surf shops - so that is how the concept of A Tropical Affair was first born. I had the idea and then worked very hard on it for a while at a time when I was living in New York working as a wardrobe stylist. Lets just say I made every part of the dream so real that it finally manifested into my dream shop. I would tell anyone wanting to accomplish their dreams to start making list and put one foot in front of the other. Yes, it takes time, but there is no time like the present!

     

    Honeydew:  You have an eclectic mix of lingerie, from high-end couture to cute, comfortable, & sexy (Honeydew’s specialty!).  In your experience, what have ATA Customers come to expect from Honeydew Intimates?

    Heather: Our customers have always loved Honeydew Intimates because they are cheerful, fun, and affordable - a great treat for yourself or for a friend! Honeydew frequently uses soft but stretchy materials, allowing one piece to flatter many different figures. And, since A Tropical Affair is a place where gals and guys come to get a little flirty, Honeydew’s see-through factor and low cuts certainly don’t hurt!

     

    Honeydew: When visiting A Tropical Affair, it feels so light, sunny, and fresh.  It’s the perfect mix between beachy cabana & sunny bedroom!  I imagine that helps some customers (and their men!) who are leery about buying lingerie.  Do you find that your light & airy décor helps customers feel comfortable in your boutique?

    Definitely. Because we decorated with a beachy theme - rather than creating an intimate boudoir setting - most men feel very comfortable in our shop. They love to lounge in our “man chairs,” watch the vintage movie playing on the TV built into the counter, and leaf through our pin-up books. We even have a 7’ sailfish named Arturo mounted high on the wall, a real talking point for the fellas. And because we kept the colors so feminine, light pink and pale yellow, women love it here, too. (Ladies often tell us that they wish they could move in.) The sunny decor certainly makes A Tropical Affair a great place to visit on gloomy days, too. In here, it’s summer year round!

     

    Honeydew: What are some of your top-sellers from Honeydew Intimates?

    The Camellia bralette & matching tanga (in all their different lace incarnations) have always been a hit with our customers. Girls love the skimpy cut, light support, thin straps, and fun colors. And the classic Fine Mesh cami and tanga set has been one of the most popular gift items for years - we only wish you guys made it in every color of the rainbow!  

     

    Honeydew:  What is your personal favorite Honeydew Intimates item & why?

    I personally adore your classic mesh tanga. They are just so flattering - and the perfect price point, too! They are a great alternative to thongs and invisible under most of my wardrobe. I love to wear all your cheery prints (ice cream cones! unicorns! polka dots!) with a bra in a coordinating solid color. It’s a great way to add a little fun to my outfit - even if nobody knows but me.

    A Tropical Affair; "Man-Chairs"

                                                                                                         Check out Heather’s lovely shop at http://www.atropicalaffair.com/