This week we’re featuring Bloomers, a sweet boutique with two locations in both Arlington & Alexandria, Virginia! Owner Kim took a moment to fill us in on how Bloomers, well…bloomed, into a flourishing flirtatious shop where you can pick up Honeydew, along with a ridiculously cute travel case for your bras!!
Honeydew: When did you open? What would you say was your biggest key to success?
Kim: November 2008. Our key to success is offering a good product selection across multiple price points.
Honeydew: When did you know that owning your own intimates boutique was your calling?
Kim: About 8 years ago when I saw another similar decide to close up shop and I thought how I would do it differently based on a trip to Colorado to a similar store.
Honeydew: What is the overall ‘vibe’ in your shop?
Kim: Fun, friendly, cute, easy going.
Honeydew: What was the first moment you realized “Hey, I’m actually making this work!”
Kim: After we made it through the first year when the recession began and was at its worst.
Honeydew: What is your target customer & price-point?
Kim: Our target customer is women 30-up who simply want to go to a cute, comfortable place to get their basic underpinnings. We are NOT a lingerie store. We specialize in your basics but pretty and accessible. We don’t have a target price point, but we do try to seek out items whereby the price point is accessible and competitive.
Honeydew: Small business owners often get a lot of feedback from their regular customers. What do your customers love about your store? What do your customers love about Honeydew Intimates specifically?
Kim: Our customers lover our concept and love how easy going and available our products are. Customers love Honeydew because they are cute, fun and a great price point!
Honeydew: What is your personal favorite Honeydew Intimates item & why?
Kim: I love the 436 undies in all the various colors!
Honeydew: Anything you’d like to tell Honeydew fans out there about yourself, your store, or just life itself?
Kim: Come visit us at both locations!! Just click on any of these photos to go to our website, http://shopbloomers.com !!