1. Boutique-of-the-Week! Galatea, Hoboken, NJ

    GALATEA HEADER

    This week we’re shining the spotlight on Galatea Lingerie, in Hoboken, New Jersey!  In Greek mythology, Galatea is a maiden who was originally a statue carved by Pygmalion, and who was brought to life by Aphrodite in answer to the sculptor’s pleas (she must have been special!).  We caught up with Diane Stiglich to find out what makes Galatea such a local favorite among Hobokians, and what they will do to make their customers feel as coveted as Galatea herself!

    GALATEA EXTERIOR

    Honeydew: When did you open?  What was your key to success? 

    Diane: I’ve always loved lingerie even when my husband and I were both students I always had a fabulous lingerie collection! After graduate school I worked part time doing retail and window display. Then, I went back to teaching art.  When my previous boss came to visit, I told her I always had a fantasy of opening a lingerie store and I thought Hoboken could use one.  Six months later, she found a space and offered to back me!  I opened Galatea six weeks later in 1987.  I taught myself how to run the business, always keeping in mind to have a price point for every body and a variety of merchandise to fit everyone’s style and shape. 

    I knew Galatea would be a success because I don’t know of a store that has better customer service.  Over the last 24 years, we’ve seen our customers grow up, get married, have children, get divorced, become grandmothers, battle health problems, acquire pets, etc.  and they all know the name Galatea and to them it means love because they can come and hang out without pressure to buy something. Hoboken is a walking town and our customers are always showing off their Galatea. People constantly stop our customers and ask, “Where did you get that?” We are part of the fabric of the town and great word of mouth gets around.

    GALATEA INTERIOR

    Honeydew: Sounds like you are really a staple in the community! What is the overall vibe at the lovely Galatea?

    Diane: We are like a garden, so that we are always trying new things and we evolve with our customers in a very organic way. We have painted flowers and hearts on the wall, we put gold on the floors and our dressing rooms have bronze rose curtains.  We are constantly moving the merchandise around to make sure our product is highlighted in the best possible way. Galatea is a long and narrow space yet it seems quite large and a world unto itself.  Customers come to relax and take in the wonderful scents, see the amazing colors and touch the soft fabrics.  They know they can always find something here—for themselves or as a gift.  Also, we have what we dub “the man couch” for those who are afraid to venture beyond the door as their partners shop.  In addition to champagne Saturdays, we pretty much get our customers whatever they want!  We dress women from head to toe, from their underpinnings to hosiery, from silk chemises to tee shirts, with a perfume spritz. If we don’t have it in the store, we try to get it for them. Our best adornments are the lovely people that frequent Galatea!

    Honeydew: That is really sweet, your dedication really comes across!  Your last sentence is amazing…I’m sure your customers appreciate that sentiment :)

    Honeydew: What is your usual customer & price point?

    Diane: Every woman that shops here has their own unique taste and style.  Whether it’s a bra, a necklace or a pretty handcream, we help them find that thing that makes them, or their friend if it’s a gift, feel even more beautiful than they already are.  Our customers range in age from 18 to 85 and our price point runs from eight dollars to several hundred.

    Honeydew: What do your customers always tell you they love most about Galatea?  What do your customers love about Honeydew Intimates specifically?

    Diane: Our customers love the store because Galatea is interested in the unique. We touch on trend, but we are not married to it.  It’s really what makes our fabulous customers look great!  Honeydew is a a fun addition to our lingerie collection.  In addition to the great price points, the colors and prints are always fun in the chemises, bralettes, and underwear.  Our customers adore the rumba ruffle bralettes and ruffle panties, as well as the mesh boyshorts. These are our favorite item as well! The younger women in town can’t keep their hands off them and they make fantastic bachelorette gifts!!

    Honeydew:  Anything you’d like to tell Honeydew fans out there about yourself, your store, or just life itself? 

    Diane: We make sure everyone who comes into Galatea leaves feeling wonderful.  Alongside having the best bras and lingerie in town as well as great clothing, we will not let our customers leave in something that is ill-fitting or that doesn’t look amazing on them.  No one should ever buy anything that is “just ok” and in this economy, we make sure our customers are excited about their purchases.  We are known for being honest about what works and what doesn’t work on their bodies and they have learned to value our opinions.  We always say that we have the best customers in the world and we really do and that’s why we are still in business about to celebrate twenty-five years!!!

    Honeydew: We love that you carry Honeydew and we are delighted that you want us in your store and in your customers’ lingerie drawers!  We congratulate you on your success, here’s to 25 more years and beyond!! 

    http://www.galateastores.net/index.html