This week’s star is J*Girl Lingerie, a sexy little place located in Westlake Village, CA! Not only is this boutique adorable in person, but you can also shop online for your underthings! Cute & convenient! Check out owner Jodye Marder gushing about her lovely store (and we see why!!).
Honeydew: When did you open? What would you say was your biggest key to success?
J Girl: J Girl opened in April 2008! Personalized customer service & truly caring about all our customers were my biggest keys to success. My employees have been a big part of the store too!
Honeydew: When did you know that owning your own intimates boutique was your calling?
J Girl: When Jodye was in Italy in 2007, she wanted to recreate that same European small boutique in her own hometown of Westlake Village, CA.
Honeydew: What is the overall ‘vibe’ in your shop?
J Girl: The store has a vibe as if you are going into our personal closet! From the light green & silver damask wallpaper to the big romantic chandelier. “Sexy doesn’t have to be a secret” :) All women are beautiful from the inside out!
Honeydew: What was the first moment you realized “Hey, I’m actually making this work!”
J Girl: Jodye knew that she made this store “work” when she opened it in a recession and it’s only increased in sales each year! The store’s customers are constantly coming back for more!
Honeydew: What is your target customer & price-point?
J Girl: J Girl’s target customers are girls young and old! We have teenagers coming in to grown women. We also have men coming in to buy for their significant other! J Girl carries something for everyone’s budget!
Honeydew: Small business owners often get a lot of feedback from their regular customers. What do your customers love about your store? What do your customers love about Honeydew Intimates specifically?
J Girl: J Girl customers love our customer service and the girls who work at the store! J Girl is always getting in new and unique items! Our customers love Honeydew because its fun, flirty, comfortable, and priced right!
Honeydew: What is your personal favorite Honeydew Intimates item & why?
Honeydew: Anything you’d like to tell Honeydew fans out there about yourself, your store, or just life itself?
J Girl: Jodye’s motto at J Girl is “Sexy doesn’t have to be a secret!”