Don’t forget to enter Lucky Magazine’s ‘Lucky Breaks’ giveawayto win 1 of 10 - $500 shopping sprees from Honeydew!! That’s a whole-lotta-lingerie!!

XO The Dew Crew

What better time to feature a boutique than Holiday shopping season?  This week, we’re talking to owner Lori Harris over at Mary Jane’s, a designer clothing and shoe boutique in Park City, Utah who just so happens to carry little ol’ us! There’s also a St Louis, Missouri location!  

Honeydew: When did you open?

Lori: Park City Feb 2004, St Louis Feb 2008.

Honeydew: What would you say was your biggest key to success?

Lori: Continuing to change as the marketplace changes!

Honeydew: Tell us a little about your shop!

Lori: Our boutique is a women’s clothes, shoes and accessories boutique.  We sell quite a few intimates and it has been successful for gifts and for the traveler who wants something fun!

Honeydew:  What is the overall ‘vibe’ in your shop?

Lori: Our store has a 1960 fun and kitschy vibe, very “Down with Love”.  It harkens back to those Doris Day movies from the 1960s.

 Honeydew:  That totally shows in your cute pink & black logo!  So, what was the first moment you realized “Hey, I’m actually making this work!”

Lori: I felt that it was working from day one.  Our store has always been fun.  There are days when I question what I am doing but then I have a customer tell me how great of a time they had in the store!

Honeydew: What is your target customer & price-point? 

Lori: We cater to women 18 – 45 and our price point ranges from $5 gifts up to $350 boots.  Our sweet spot is $100 - $199.

Honeydew: Small business owners often get a lot of feedback from their regular customers.  What do your customers love about your store? What do your customers love about Honeydew Intimates specifically?

Lori: Our customers love how they find brands and items that they can’t find in some of the department stores.  They also really enjoy the personalized service and that we know their style and bring them items that fit their style!  Our ladies love the Honeydew undies and sets because they aren’t what you find everywhere.  The rumba panties have been a staple in our stores for years!

Honeydew: What is your personal favorite Honeydew Intimates item & why?

Lori: I love the soft rayon & lace chemise & panties, I wear them as jammies every night!

Honeydew:  Anything you’d like to tell Honeydew fans out there about yourself, your store, or just life itself?

When you have something sexy under your clothes it is empowering.  It’s like having a secret!

Honeydew:  Shhh!  We won’t tell :) 

http://maryjanesshoes.com/

Park City, UT (435) 645-7463

St Louis, MO (314) 367-8867

We are THRILLED to be part of the wildly popular Lucky Magazine’s ‘Lucky Breaks’ giveaway!  Enter NOW  to win 1 of 10 - $500 shopping sprees from Honeydew!! 

XO AND GOOD LUCK!!

The Dew Crew

We just love this sweet rayon & lace chemise from Spring 2010!

(Source: honeydewintimates.com)

We are delighted to be a part of True & Co.’s Holiday Gift Guide!  Check it out and you’ll find our sweet & retro ‘Enchanting’ styles (the romper is one of style expert Annabel Ly’s top picks!), our chic lace & modal ‘Emma Elegance’ bralette & hipster, and our best-selling microfiber panty!  Shop them all now!!

Meeeowww!!  Check out this blonde beauty sporting some of our newest styles in Nordstrom’s hot-off-the-press December 2012 lingerie catalogue!!

Our new FAVE panties (the Claudia, the Scarlett, the Ahna, and the Emily) look great, and W-O-W  do we love the way they shot our Whimsy mesh & lace babydoll set!

It’s DEW-CEMBER!!  We’ve wrapped up a Holiday Gift Guide just for you to help you find something special for your friends & loved ones this holiday season.  

Check it out & happy shopping!!

xo The Dew Crew

Trends may come and go, but one thing is always in style for the holidays, SHINE! Check out a few of our top lurex picks!

1.) Milly Dress 2.) Boohoo Sweater 3.) Miss Selfridge Crop Top 4.) Kimchi Blue Bralette 5.) Nasty Gal Dress 6.) Honeydew Argyle Socks

Oldie but goodie! Here is our best-selling “Camellia” bralette from Fall 2009. Don’t have it yet or want to buy as a gift? Well, you’re in luck, because it’s still available on our site here along with it’s matching panty here! 

Dew drops are falling from the skies here at the Dew HQ and we all came equipped for some puddle splashing!!  Happy Wednesday, dewettes!! :)