1. ♥ Valentine’s Day Info Graphic ♥

    The time for Vday ♥ is near!!  Check out this adorable info-graphic, courtesy of Shane Co. jewelers!

    How to spend your money on Valentine's Day!
    Presented By Shaneco.com, Wedding and Engagement Rings

  2. Boutique-of-the-Week! Ellie’s Fine Lingerie, Chattanooga, TN

    Photo & Video Sharing by SmugMug

    Honeydew: When did you open? What would you say was your biggest key to success?

    Betsy: Ellie’s Fine Lingerie opened in June 2011. Before we opened, quality lingerie and proper fitting bras were not available in the Chattanooga area so women have loved coming to our store for beautiful chemises, bras, pajama sets, slips, and more!

     

    Honeydew: When did you know that owning your own intimates boutique was your calling? 

    Betsy: I’m passionate about helping women feel confident in themselves. Proper fitting, beautiful lingerie helps a woman feel sexy!

     

    Honeydew:  What is the overall ‘vibe’ in your shop?

    Betsy: Ellie’s is located in a old warehouse renovated into a shopping center, called Warehouse Row. Our atmosphere has a modern, vintage, boudoir inspired feel.

     image

    Honeydew: What was the first moment you realized “Hey, I’m actually making this work!”

    Betsy: When a lady told me her life had changed after being properly fitted for the first time, that was a big moment for me!

     

    Honeydew: What is your target customer & price-point? 

    Betsy: At Ellie’s we believe gorgeous lingerie and quality bras should be available to everyone. So we choose classic, timeless styles that appeal to women in their 20’s as well as older women. We carry all price points as well, so everyone can find something they love.

     

    Honeydew: Small business owners often get a lot of feedback from their regular customers.  What do your customers love about your store? What do your customers love about Honeydew Intimates specifically?

    Betsy: Customers love that they can find lovely items that are not available anywhere else. Also they like that they can talk openly with us about their needs to really find what they are looking for. Our customers love that Honeydew is cute and comfortable! They fall in love with the soft fabrics and pretty lace.

     

    Honeydew: What is your personal favorite Honeydew Intimates item & why?

    Betsy: I personally love the Sweetheart rayon and lace chemise. It’s cute, comfortable, and fits great!

     

    Honeydew:  Anything you’d like to tell Honeydew fans out there about yourself, your store, or just life itself?

    Betsy: We believe everyone should leave Ellie’s feeling good about themselves. We strive to find the perfect fitting bra for each customer. We carry items that we really love and are excited to share with our customers!

     

    Honeydew: Any special events on the horizon at Ellie’s Fine Lingerie?

    At Ellie’s we host private after hours parties for lingerie showers or just a girls’ night out. It’s always a fun time to bring your friends together and shop privately together!

     

    Check them out just in time for Valentine’s Day!!

  3. FASHION FRIDAY - RAINY DAY STYLE

    honeydew rainy day style

    Dressing for a rainy day doesn’t have to be dreary, a pop of color can brighten anyone’s rainy day! We’re loving Breanne’s style as seen on Lookbook

  4. ♥ FEATURED! SELF Magazine! ♥

    We are tickled pink to be featured on this fantastic full-page shot in the February issue of SELF Magazine!! Our ever-popular rumba tutu panty looks lovely on this leggy brunette! You can purchase your own (shown in ‘Jasmine’) by clicking here! http://ow.ly/h6pbd

    Honeydew Intimates SELF Magazine

    (Source: self.com)

  5. HONEYDEW + to & from = LOVE

    to & from Valentine's Day 2013

    Check out our features in up-and-coming interactive gift guide website to & from!!

    We LOVE this format for gift shopping…they’ve even curated a spotify playlist to get you in the mood for love while shopping!  Brilliant!!

    http://toandfrommagazine.com/

    to & from vday cover

  6. ♥ OUR VALENTINE’S DAY 2013 COLLECTION ♥

    HONEYDEW INTIMATES 2013 VALENTINE'S DAY COLLECTION



  7. Lucky Breaks last chance - $500 shopping spree!!!!

    Don’t forget to enter Lucky Magazine’s ‘Lucky Breaks’ giveawayto win 1 of 10 - $500 shopping sprees from Honeydew!! That’s a whole-lotta-lingerie!!  CLICK HERE to enter!!

    XO The Dew Crew

    LUCKY BREAKS

  8. Lucky Breaks - Time is running out!!!

    Don’t forget to enter Lucky Magazine’s ‘Lucky Breaks’ giveawayto win 1 of 10 - $500 shopping sprees from Honeydew!! That’s a whole-lotta-lingerie!!  CLICK HERE to enter!!

    XO The Dew Crew

    LUCKY BREAKS

  9. Still time to enter Lucky Breaks!

    Don’t forget to enter Lucky Magazine’s ‘Lucky Breaks’ giveawayto win 1 of 10 - $500 shopping sprees from Honeydew!! That’s a whole-lotta-lingerie!!  CLICK HERE to enter!!

    XO The Dew Crew

    LUCKY BREAKS

  10. DEWCEMBER GIVEAWAY - DAY 20

    Dec 31 ~ IT’S THE LAST DAY OF DEWCEMBER!!

    Ring in the NEW YEAR (HAPPY 2013!!) with a $50 SHOPPING SPREE on our website!!!  Take the bucks and enjoy FREE SHIPPING too!  Good luck and thank you SO MUCH for celebrating Dewcember with us.  You are our fans, and you’re the best fans in the world.  Have a FRUITFUL new year and make it count!

    Love, The Dew Crew.

    $50 Shopping Spree

    a Rafflecopter giveaway